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The Importance of Branding <br />Ties the image of your organization to your key values <br />and value proposition <br />Connotes reliability of product /service <br />Communicates significant information with a <br />minimum footprint <br />Do you have a brand? <br />What does your brand say? <br />East County Live <br />•3 hmDavinroy <br />Larry Crowley <br />Tonight's Goals <br />Understand the Goals of LOSAB <br />Explain How CCTV54 Can Utilize Public Television <br />to: <br />Build awareness of Open Space <br />Educate the public on the benefits of Open Space <br />Develop a volunteer base <br />Increase responsible usage of Open Space <br />••e Build public support for ballot initiatives enabling a <br />sustainable future <br />How CCTV54 Helps Build Your Brand <br />40,000 viewers in 12,000 homes— all in East County <br />Appearances on public access talk show East County <br />Live <br />Public service announcements <br />Social media <br />Web site integration <br />Custom productions <br />Public Service Announcements <br />Current <br />••r Constant building of awareness <br />1/5/2011 <br />1 <br />