City Council Minutes 2007 05 01 - Laserfiche WebLink

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City Council Meeting Minutes May 1, 2007 Page 6 of 9 Fall Festival), as well as an advertising campaign. It is estimated a program of this type could be done for $8,000 - $10,000. BRaD did not have a specific recommendation for City Council but offered some possible options: 1. Approve funding up to $3>0,000 for a contract for a Gift Card program with the full cost and management of the program being borne by the City; 2. Approve funding for a contract for a Gift Card program but only if the Chamber of Commerce and Downtown Business Association assume a proportional amount of the program costs; 3. Approve funding up to $10,000 for the creation of a Shop Louisville Marketing campaign; 4. Discuss additional alternatives 5. Do nothing Mayor Pro Tem Brown reported the BRaD committee discussed the programs at great length and explained the idea is to keep Louisville dollars in Louisville. He outlined the Gift Card concept and noted a unique vendor will issue the (Master Card) Gift Card in Louisville only. He explained thBre must be an entity to administer the program. PUBLIC COMEMNT Garrett Mundelein, 555 County Road, Louisville, CO asked if the program was citywide or just in Downtown. He also asked if the card company requires a municipal partner or whether a local group could administer the program. Mayor Pro Tem Brown explained the program is citywide and could be administered by a local merchant or merchant association, but the program will require oversight from one source to audit the program and maintain financial control. Rob Lathrop, 601 Johnson, Louisville, CO and a member of the BRaD Commitee, supported the Shop Louisville Campaign and congratulated Mayor Pro Tem Brown for his work on the project. He noted there must be a level of support from the City and the merchants to make the Gift Card program successful. Deborah Krueger, 178 So. Polk Avenue, Louisville, CO supported the Shop Louisville Campaign and stated it would hl31p the local business owners. She suggested business owners meet with the BRaD committee to share ideas. Walt Oehlkers asked what benefit the Gift Cards would be to Louisville. Mayor Pro Tem Sisk stated the benefit would be retail sales tax dollars would remain in Louisville. COUNCIL COMMENTS Council member Sackett supported adopting such programs and suggested the City partner with the Chamber of Commerce on the Gift Card program.