Business Retention and Development Committee Agenda and Packet 2012 06 04

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Business Retention & Development Committee Meeting Minutes May 7, 2012 Page 3 of 4 DOWNTOWN WAYFINDING PROJECT – Sean McCartney Staff is working with Traci Jones of Studio No. 6. Traci’s concept designs were presented. When staff went to Traci, staff already had a head start on the signs for this project. Traci did some trimming down of the signs and came up with a simple design. The directional signs are color coded to match-up with the maps at the Directional Kiosks. The sign is a 2’ round sign that will be used throughout downtown. 32 signs are needed in the downtown area. The Directional Kiosk is 1 ft. x 30” tall and will sit 3 feet off of the ground. The Directional Kiosks will be attached to existing light poles. th RFP has been issued for sign fabricators and is due back on May 18. Pre-Bid scheduled for th May 9. First phase will be to get the 32 signs and 32 directional kiosks. Councilmember Loo inquired about several points: 1) Is the teal green color set? - Sean said that no the color is not set, but was selected from a Sherwin Williams color palette for historical buildings. 2) The miner in the center of the sign looks faded and at a distance doesn’t look recognizable – Sean indicated the current sign is a product of our own printing equipment and very pixilated. The final sign will be of a higher quality. 3) Does P mean Parking to everyone? - Sean indicated the P is an international symbol for Parking but Loo felt that some may not know that, and 4) the Arts Community would like to find a way to showcase their events by having a place to put posters and signs – Sean indicated that this project is not for that purpose, but that possibly a separate kiosk located in downtown might be an option. Michael Menaker made the following comments: 1) Sign too small. Would like to see it 2 ½ to 3 feet across. 2) Make the large round sign with the center P the same color as the blue directional sign for Parking. 3) Sign doesn’t do the job of directing people to retail/businesses – Sean indicated that this project is purely for pedestrian wayfinding Councilmember Jasiak said she loves the branding, but parking signs need their own branding with a bigger circle. Made a comment about the Directional Kiosks being attached to light poles and that currently trash cans are chained to some light poles, but there needs to be more trash cans along Front Street. City Manager Fleming said including retail business information on the signs is not the answer. The key here is delineation of parking. More and more people are using their smart phones to locate businesses and more people will be using this method in the future. The City would not be able to keep up with the changes needed to keep the signs current. Michael Menaker thought locating a Directional Kiosk near a parking area is necessary and a “You Are Here” noted on the map – Sean offered to take into consideration this point. 2012 COMPREHENSIVE PLAN UPDATE – Troy Russ The City has retained TischlerBise for the marketing and economic pieces of the Comp Plan Update. TischlerBise has completed their interviews with staff and they are on schedule to provide the marketing piece by the end of June.