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BUSINESS RETENTION AND <br />DEVELOPMENT COMMITTEE <br />SUBJECT: RETAIL RECRUITMENT STRATEGY <br />DATE:FEBRUARY 3, 2014 <br />PRESENTED BY: AARON DEJONG, ECONOMIC DEVELOPMENT <br />SUMMARY: <br />The City Manager asked staff to begin formulating a strategy to activate vacant retail <br />spaces within the community. The conditions relating to each vacancy can vary greatly, <br />but enticing retailers, either national chains or local shop owners, to analyze Louisville’s <br />viability for their business. I would like assistance from the BRaD Committee to <br />evaluate the methods and review the work products produced. <br />DISCUSSION: <br />Many topics were discussed by the BRaD committee at the January 6, 2014 meeting. <br />The list of topics I presented was; <br /> Retail Marketing Brochure <br /> Shop Local Campaign <br /> Retail Leakage Report <br /> Psychographic Analysis <br /> Lead Generation <br /> Cold Calling <br /> Engaging Brokers <br /> Retail Shop Plan competition <br />It was discussed and agreed to hold a Retail Broker roundtable to discuss with the <br />broker community what resources and information they feel the City could provide to <br />make them more effective in landing retail tenants for their listings. The input from the <br />brokers will help formulate a retail strategy that best supports the broker community to <br />land retail tenants. I will be identifying dates in March for holding that roundtable. <br />It is important to have a list of questions we would like answered either before or during <br />the meeting. The following is a list of potential questions. I would like further input from <br />the group to add, delete, or modify these questions. <br />1) Would a community brochure be helpful in recruiting retail tenants in Louisville? <br />2) What information is most helpful to provide in such a brochure? <br />3) What negatives to you hear from prospective retailers when they are considering <br />Louisville? <br />4) Are you aware of the Business Assistance Program offered by the City to recruit <br />new retail tenants in town? <br />5) Are there barriers you see in Louisville that limits retail opportunity in town? <br />6 <br />