City Council Minutes 2014 06 03 - Laserfiche WebLink

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City Council Meeting Minutes June 3, 2014 Page 15 of 26 5. Should the resolution and rules governing the Golf Course Advisory Board be re- written? Assumptions and Caveats: $50 Green Fees. 1. Delays in opening will aggravate the 2015 financial forecast. 2. The City will honor all remaining balances on 2013 Summit club and Peak Players season passes, gift certificates and rain checks. The financial impact of season pass and loyalty cards outstanding in 2013 is estimated at $47,250. 3. Food and Beverage concession lease can be successfully bid. 4. The historical rounds performance will continue unabated upon opening the course. 5. The grown -in can be subcontracted for $400,000. 6. Water costs can be deferred to 2016. 7. Equipment purchasing or lease will be funded from CIP fund. 8. Comp (FREE) rounds will be reduced from 13.06% to 5 %. 9. Season Passes and Loyalty Card eliminated with the introduction of Punch Pass Cards offering discounts from 10% to 20 %. 10. No Shows are charged. 11. Free Winter Golf eliminated. Not all golfers contribute equally. Since opening the Coal Creek Golf Course, the frequent visitor receives highly discounted fees via season passes and loyalty cards (Summit Club — 31.02% discount and Peak Player — 17.02% discount and seniors — 28.39%). Loyalty golfers play at a 30% discount. Staff would like to eliminate the loyalty card and introduce a punch card. The following seven numbers determine the course's potential: mosaic profile; age; income, ethnicity, number of golfers; slope rating and highest rack rate. The Coal Creek Golf Course rates high in mosaic profile; age, income and ethnicity, but low in the number of golfers, slope rating and highest rack rate. Mr. Keegan addressed the question as to the role of the Golf Advisory Board. The Board was created in 2010 for the purpose of formulating a business plan for the Coal Creek Golf Course; to advise and guide Western Golf Management and to provide recommendations to the City Council on matters relating to the golf course. This has resulted in golf advisors calling competitors in other cities and asking for proprietary information, such as rate structures. In his conversations with Park Directors in other cities, this reflected poorly on the City of Louisville. Mr. Keegan addressed the question as to whether the Golf Course needs to be self - sustaining. He noted the Indian Peaks Golf Course in the City of Lafayette, which is often used as the model for self- sustaining, will consider bonding for a new irrigation system.