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Uof <br />C�ty <br />Louisville <br />COLORADO • SINCE 1878 <br />11/25 Black Friday <br />• Range Ball Passes <br />• Memberships <br />• Lessons? <br />• Merchandise? <br />Golf Course Advisory Board Minutes <br />September 19 2016 <br />Page 5 of 8 <br />12/16 Membership Holiday Gift Drive <br />• Buy 2017 Membership Now and Get 3 Additional Months <br />• Develop sales script and goals for employees with incentives, add $ Value to membership <br />2017 <br />1/17 Avid Golf Passport (Free to golf courses, customers purchase book for $80) <br />2/10-2/12 Denver Golf Show <br />2/17 Membership Drive - Develop sales script and goals for employees with incentives <br />3/17-5/17 Ad with trackable coupon in CO Hometown Weekly (distribution of 14k) <br />4/17 Mailing to Superior, Louisville, Broomfield, Lafayette, Erie, Westminster, Gunbarrel <br />(survey data showed #1 reason for play is location) <br />Ongoing <br />• Working with Course Trends to change template of website to make it easier cleaner, easier to <br />navigate, more engaging and have calls to action (book tee time, sign up for email, specials) easy <br />to find. Also Google Analytics was not installed properly so there is no data on website traffic. <br />• Designing golf outing information packet <br />• Survey has been completed with 392 responses. Will be reviewing data and presenting at next <br />meeting <br />• Ball repair 30 sec video <br />• Working with IT to have TVs (1 in Golf Shop and 1 in Sweet Spot) with scrolling information <br />• Survey cards are currently in carts, reviewing those monthly <br />• Marketing materials in local hotels <br />• Staff is asking people for their email addresses <br />• Attending Superior and Louisville Chamber events promoting golf outing and holiday catering <br />• Enews goes out weekly — currently 7846, have 362 bad emails and 1200 unsubscribes. Working on <br />retention — would like to start including more tips, videos, etc. Will change to bi-monthly <br />November — March <br />• Recommended Sweet Spot get a website <br />Parks and Recreation Department • 749 Main Street • Louisville, CO 80027 <br />(303) 335-4735 • FAX (303) 335-4738 <br />www.Iouisvilleco.gov <br />Parks Recreation Senior Services6 Open Space Forestry Trails Golf <br />