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SUBJECT: D/D/A MCCASLIN AREA REDEVELOPMENT WORKPLAN <br />DATE: APRIL 3, 2018 <br />PAGE3OF4 <br />Option 2: Staff Generated Redevelopment Options <br />Based on feedback from businesses, property owners and developers, staff could <br />propose land use scenarios for the property. Should City Council want to explore <br />changes in land use based on these scenarios, staff could follow up by drafting <br />comprehensive plan policy and/or ordinances that Council could consider that would <br />reflect desired lands uses. <br />Pros: <br />Utilize information gathered from interested parties to showcase the private <br />sector's concepts for redevelopment. <br />Use current feedback from business, property owners and developers to <br />understand market supported development scenarios rather than using City <br />resources for a market analysis. <br />Cons: <br />There wouldn't be a third -party objective analysis to outline the market demands <br />to evaluate the effectiveness of allowing other land uses. <br />Option 3: Consider changes to Comprehensive Plan/Small Area Plan Policy. <br />Staff could propose changes to the Comprehensive Plan and Small Area Plan policies <br />that do not specifically call out desired land uses, but would allow consideration of new <br />development scenarios through a development review process. These policy changes <br />could express a desire for the City to review land use scenarios for redevelopment that <br />meet certain criteria, such as demonstration of a strong positive fiscal impact and <br />maintenance of desired community character. <br />Pros: <br />It provides an opportunity for the City to work with a property owner or developer <br />to define a mix of land uses during the development review process that would <br />be supported by the market and also meets community goals, such as having a <br />positive fiscal impact and preserving community character. <br />Cons: <br />It is unlikely a property owner or developer would proactively propose a change <br />of uses without clear policy direction from the City. <br />Option 4: No changes of use; define incentive packages for retail development <br />The McCaslin Small Area Plan and the Comprehensive Plan state the area should be <br />primarily retail uses. A fully retail redevelopment is possible for the property, but such a <br />redevelopment appears to not be feasible for a developer or property owner due to <br />development restrictions on the property that add to the financial risk or viability of <br />developing the property. City Council may want to outline a defined incentive proposal <br />to encourage retailers to reconsider the site. Staff could prepare various incentive <br />packages for City Council consideration. <br />COUNCIL COMMUNICATION <br />