Recreation Advisory Board Agenda and Packet 2018 05 21

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Recreation Advisory Board Minato® 4/23/2018 Pap 5of7 ADDENDUM 1 Branding Survey for the Recreation Advisory Board What is a brand? Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. A brand is your logo, your website, your tagline, your color scheme, your building, your employees, your management team, your culture, your products or services, your pricing model and the way you do business. A brand is the sum of all of those things working together to create a positive emotional experience for your customer and compel people to do business with you rather than your competitor. A brand is used to create perceptions and expectations in customers' minds concerning the qualities and attributes of its product our service. A brand name can create and stand for loyalty, trust, faith, quality or mass-market appeal, depending on how the brand is marketed, advertised and promoted. Put simply, your "brand" is what your prospect thinks of when he or she hears your name. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Our Mission The mission of the City of Louisville Division of Recreation and Senior Services is to provide recreational activities and leisure services that contribute to the physical, mental, and social well- being of the citizens. Defining the new Recreation 1 Senior Center Brand How do you currently use our facility? What time of day do you most use the facility? How would you describe the current brand of the Recreation 1 Senior Center? Do you think there is a perceived "image" of the Recreation 1 Senior Center that needs to be changed?