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SUBJECT: <br />2018 STREET FAIRE SEASON REVIEW <br />DATE: <br />SEPTEMBER 25, 2018 <br />PAGE 3 OF 3 <br />The Street Faire increased its online promotion of the event to reach a wider audience. <br />However, this is an area that needs improvement for next year to better get the word <br />out. The Street Faire Committee has plans to increase social media marketing, <br />utilization of community calendars, and traditional marketing channels for 2019. <br />Proposed Changes for 2019 <br />The Committee has no proposed changes for 2019. The Committee felt the season hit <br />a `sweet spot' in regards to band selection, number of attendees, and sales. The DBA <br />is looking to continue to look for music acts that may trend to a younger audience, while <br />still having nights for the Street Faire's favorite acts. <br />The Committee is still evaluating whether to move back the starting times of the bands a <br />half hour for two reasons; 1) to have the music start closer to the time where the Faire <br />sees its largest attendance and sales, and 2) allow more time for early act <br />performances. The early acts were mostly well received and creates a venue for local <br />artists and groups to showcase their talents. <br />The Street Faire had a happy hour special in 2018. It didn't generate earlier sales as <br />anticipated, so the Committee is evaluating tweaks to the happy hour to strike a better <br />balance between encouraging attendees to enjoy the local restaurants and/or coming to <br />see the early acts. <br />FISCAL IMPACT: <br />The City's portions of the Street Faire operations for 2018 were as follows: <br />City police services <br />Parking Shuttle <br />Street Faire Coordinator <br />City payment for loss from operations <br />TOTAL <br />$16,014 <br />$ 2,515 <br />$45,000 <br />$ 0 <br />$63,529 <br />DISCUSSION: <br />Staff is seeking feedback and input from City Council on the Faire's 2018 performance <br />and implementation of the 2019 season. <br />The existing financial components for 2018 would remain the same for 2019, as the <br />current Street Faire license agreement is a three year agreement through 2020. <br />ATTACHMENTS: <br />1) 2018 Street Faire Financials <br />COUNCIL COMMUNICATION <br />4 <br />