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City Council Business Retention & Development Committee <br />Meeting Minutes <br />January 14, 2008 <br />Page 2 of 3 <br /> <br />Hogan also noted that ZVC is requesting $3000 to continue the program in February <br />while still awaiting approval of the funding from City Council. Should the full funding be <br />approved, that $3000 would be charged towards that budget line. If the full funding is not <br />approved by City Council, the $3000 would come out of the general BRaD budget. The <br />subcommittee recommended approval of the $3000 interim costs. <br /> <br />Fleming noted that staff has determined a process to better monitor the project which <br />includes quarterly meetings with the vendor. He added that a key component to the <br />continuation of the program into 2009 will be whether or not merchants want to take over <br />the funding after 2008. <br /> <br />Caranci added that the Chamber plans to get its city-wide business committee involved <br />in promoting the project to local businesses. <br /> <br />Keany noted that the DBA is supportive of the project and will do what it can to help. <br /> <br />Fleming added that the biggest contribution that both the Chamber and the DBA can <br />make is to continue to promote the campaign with all businesses. <br /> <br />Dalton moved to approve the $3000 funding and to recommend approval of the full <br />proposal to City Council. Sackett seconded the motion, it was approved unanimously. <br /> <br />2008 PRIORITIES <br /> <br />Hogan presented the members with a laundry list of projects that the group could take <br />on in 2008. She asked members to prioritize the list and determine what could <br />reasonably be accomplished this year. <br /> <br />Lathrop noted that he felt the Search Engine Optimization was a critical component for <br />2008 and asked if included in this could be some new web elements such as links to <br />information for visitors. <br /> <br />Fleming suggested the following: <br />? <br /> Should the group consider cluster analyses to determine if Louisville has any <br />key industries that need support to gain a critical mass of companies in town? <br />? <br /> Should the DBA and Chamber consider merging so as not to duplicate services? <br />? <br /> Retention visits are key and should be continued. <br />? <br /> How do we best market Louisville in the metro area (to both businesses and <br />tourists)? <br /> <br />Keany stated that the CEO forum and retention visits should be prioritized. <br /> <br />After group discussion the following priorities were agreed to: <br />? <br /> Research public verses public/private economic development organization <br />? <br /> ICSC Spring Conference <br />? <br /> Search Engine Optimization for Louisville Colorado Biz web site with possible <br />new design elements <br />? <br /> Educational Forums <br />? <br /> CEO Forum Event <br /> <br />