Laserfiche WebLink
<br /> <br /> <br /> <br /> <br /> <br /> <br />ECONOMIC VITALITY COMMITTEE <br />SUBJECT: DISCUSSION- ECONOMIC VITALITY STRATEGY GOALS <br /> <br />DATE: FEBRUARY 17, 2020 <br /> <br />PRESENTED BY: MEGAN E. PIERCE, ECONOMIC VITALITY DIRECTOR <br /> <br />SUMMARY: <br />One of the Economic Vitality Committee’s Objectives is development of an Economic <br />Vitality Strategic Plan. On February 5, the discussion focused on crafting a Vision <br />Statement, which helps to set the tone and overall illustration of the desired state the <br />City hopes to reach through the Strategic Plan. The Committee also continued <br />discussion of drafting the Strategic Goals that then will serve to make the Vision <br />Statement actionable and measurable. <br /> <br />DISCUSSION: <br />Staff has prepared the attached materials to help guide the Committee’s discussion and <br />next steps in goal development. We will facilitate a discussion that reflects the progress <br />made and how it has created a path for the more detailed strategy work to come. It is <br />important to have consistent and clear definition of the Plan components, especially so <br />that as we consider appropriate strategies or potential barriers to success, we are <br />aligned on what we are trying to achieve. <br /> <br />After reviewing previous agreements and component definitions, we will revisit the draft <br />Vision Statement and any additional input to that item. Next, we will spend time on the <br />Strategic Goals and determining how to craft those as actionable definitions drawn out <br />of the Vision. Page 10 of the attached materials is a representation of the February 5 <br />brainstorming. We have included the key ideas and words expressed by Committee <br />members. We will seek feedback on other ideas that need to be drawn from the Vision <br />Statement into Goals. If time allows, we will also visit how potential Strategic Goals will <br />be measured—for instance, how they might fit with existing KPIs. <br /> <br />The EVC is currently scheduled to make a presentation to City Council on the Economic <br />Vitality Strategic Plan at the April 7 Regular Meeting. <br /> <br />RECOMMENDATION: <br />Discuss and offer feedback to create Strategic Goals. <br /> <br />ATTACHMENTS: <br />• Strategic Planning Discussion Materials <br /> <br />Packet P. 5