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<br /> <br /> <br /> <br /> <br /> <br /> <br />BUSINESS RETENTION AND <br />DEVELOPMENT COMMITTEE <br /> <br />SUBJECT: DISCUSSION- BUSINESS SATISFACTION SURVEY <br /> <br />DATE: MARCH 2, 2020 <br /> <br />PRESENTED BY: MEGAN E. PIERCE, ECONOMIC VITALITY DIRECTOR <br /> <br />SUMMARY: <br />Surveying of Louisville businesses regarding their general satisfaction has been done <br />most recently in 2017 and 2018. City staff plans to administer the next satisfaction <br />survey in 2020. <br /> <br />DISCUSSION: <br />It is important to routinely gauge the pulse of the business community—to learn about <br />their hopes, concerns, and future plans. In 2017 the Satisfaction Survey was performed <br />by the Boulder Insights Group. In 2018, the Survey was administered on behalf of the <br />BRaD Committee and was sent in June 2018. Results reports from both surveys are <br />attached to this report. <br /> <br />With the intent to administer the survey in 2020, we should discuss optimum timing and <br />also review past survey questions. As context for questions, staff prepared a <br />comparison of the questions from the 2017 and 2018 surveys, as well as questions from <br />a recent satisfaction survey in another community. <br /> <br />RECOMMENDATION: <br />Discuss timing and question format for 2020 Business Satisfaction Survey. <br /> <br />ATTACHMENTS: <br />• 2017 Business Satisfaction Survey Results Report <br />• 2018 Business Satisfaction Survey Memo and Results <br />• Survey Question Comparison Sheet <br />Agenda Packet P. 17