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Activity <br />This is a living schedule and will be updated and changed as needed. <br />Commercial activity will begin in March 2021 and run through the year. Residential outreach and comms will begin in the Summer of 2021. <br />Month <br />Date <br />Engagement/Communication <br />Lead <br />Channels <br />Audience <br />Dec <br />Community Update <br />KB/GH <br />N/A <br />All city <br />Website <br />Initial FAQ Skeleton <br />Jan <br />15 <br />Administration needs <br />Finance <br />N/A <br />Develop logo/graphic <br />GH/MP <br />Feb <br />28 <br />Develop business outreach list (monthly, quarterly, <br />CMO/ <br />N/A <br />All businesses <br />annual) <br />Finance <br />28 <br />Finalize commercial FAQ and logo/graphic <br />GH/KB <br />Mar <br />4 <br />Official FAQ on website <br />CMO/Other <br />Website/New Item/Econ <br />Businesses <br />Develop residential BYOB campaign (May -Dec 21) <br />Depts as <br />Vitality newsletter <br />Residents/visitors <br />4 <br />DBA March Meeting <br />deemed <br />Commercial <br />17 <br />Chamber Board Meeting <br />Commercial <br />Apr <br />15 <br />Finalize associated residential campaign materials <br />GH/KB <br />N/A <br />Residents/visitors <br />May <br />TBD <br />Printing of residential campaign materials <br />GH/KB <br />Residents/Visitors <br />Finalize associated commercial campaign materials <br />Commercial <br />END OF LEGISLATIVE SESSION <br />June <br />TBD <br />Print and send mailer to all affected businesses <br />CMO <br />Printed/Website <br />Commercial <br />TBD <br />Order of bags and additional materials <br />Bag stuffing <br />CMO/LSAB? <br />Develop social media items <br />17 <br />