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<br />City Council Finance Committee <br />Meeting Minutes <br />DATE <br />Page 2 of 3 <br /> <br />Shop Louisville Proaram Update <br />Mark Zaremba distributed handouts to all present, the following items were <br />highlighted. <br /> <br />Item 1A: Installation of Signs - Budgeted although not complete. <br />Item 1 B: Ongoing Program Management - Average 5 calls each week <br />Item 1C: Fresh Campaign - Created a campaign with Louisville citizens. <br />Application of campaign: Chamber newsletter, as well as News Chanel 8. <br />Item 1 D: Businesses have access to new home page. The page offers a <br />directory, sign-up, and survey. <br />Item 1 E: Met with Public Relations to discuss marketing and inserts for utility <br />billing. <br />Item 2A: E-mails were sent with link for downloading logo in several formats <br />with instructions. <br /> <br />Summary - Registration for Shop Louisville is completed on-line and updated in <br />house. Committee discussed an alert of some type when businesses obtain a <br />license, or information in the Shop Louisville flyer. Gift card mailing results were <br />discussed. Cards are gravitating towards inexpensive uses. Perception level at <br />this time is high and positive. Pulling the web page off the City server has <br />resulted in cost effectiveness, and the ability to have more control of page. The <br />page will be maintained off site. A database of 1,500 e-mails has been created, <br />therefore using cost effective technology. Suggestions were to send out weekly <br />promotional e-mails, similar to DBA, announcing in the City-Wide Louisville <br />events, and follow-up meetings with downtown merchants. <br /> <br />Fee-In-Lieu of ParkinQ <br /> <br />Planning Staff presented details of a parking study based plan that included <br />inventory of existing land use were presented. This study provided information <br />that would help identify options for future parking needs, ensure the appropriate <br />composition of parking, and give the city the ability to be pro-active. Currently <br />there are 1100 public and private parking spaces. Three main questions for <br />study: (1) What is the maximum build out; existing and potential?, (2) What is the <br />utilization during peak hours?, and (3) 2 Policy Questions; a. cash-in-lieu or <br />tiered fee?, and b. Limitation on square area? <br /> <br />Committee members voiced concern about the direction of the parking study, the <br />added component of RTD, and if the traffic study is relevant for floorlarea ratio <br />(FAR). There are on site and commuter impacts on the parking to be <br />considered, and an understanding of the current limitations for parking. Two <br />questions were posed: Is the number accurate, and is the cost appropriate for <br />development to pay. Concerns were raised from members about exceptions and <br />ensuring that the parking fees are not arbitrary, as well as businesses that <br />provide their own parking may change the character of downtown. Accuracy, <br /> <br />3 <br />