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DAILY ADMISSION 2022 Jan -Sept 2021 2020 2019 <br />Daily Admission Attendance 15,885 6,818 6,236 27,035 <br />Daily Visit Revenue $ 133,031.00 $ 58,099.30 $ 54,313.80 $ 188,925.55 <br />MEMBERSHIP INFORMATION <br />Pass Member Visits <br />Membership Revenue <br />Auto Debit Monthly Revenue <br />PUNCH PASSES INFORMATION <br />Punch Pass Visits <br />Punch Pass Revenue <br />Strengths/Opportunities: <br />157,047 72,711 <br />121,842 317,836 <br />$ 581,094.39 $ 294,518.55 $ 312,469.50 $ 1,097,580.16 <br />$ 158,450.50 $ 102,612.50 $ 231,312.00 $ 419,061.00 <br />28528 18,077 20,962 59,698 <br />$ 195,597.75 $ 99,856.75 $ 119,213.50 $ 291,562.75 <br />- Pandemic brought the importance of health into focus, and people generally have a renewed <br />interest in prioritizing living healthier lives. <br />- The Recreation & Senior Center is not just a "gym". It is a community center for socializing, <br />exercising, relaxing, connecting, playing, resources, and having fun. <br />- Brand new facility opened in 2019. Still has the "new car smell." <br />- People have learned to have more than one fitness outlet and the Recreation & Senior Center <br />can capitalize on this by continue to offer/market in -person, hybrid, and outdoor classes. <br />- Maximize the live, in -person, community experience <br />- Opportunity to engage front desk staff and leverage their interaction and "personal touch" with <br />the public. Our guests are more than just members. <br />- People crave community connection. <br />- Physical health supports mental health and can reduce stress and anxiety. <br />- Hybrid classes are still offered <br />- In -person exercise increases motivation and interaction and also has more option for equipment <br />& classes <br />Weaknesses/Threats <br />- Gym memberships nationwide are still below pre-COVID levels <br />- Other gyms and fitness centers are trying to entice members too - may offer lower costs or <br />more specialized workouts <br />- Some people are still concerned about COVID risks <br />- Exercise habits changed during COVID-19 <br />- Some people stopped working out and lost motivation <br />- People exercise outdoors more now — still seeing high use of trails and golf course <br />- People still working from home (the gym used to be near or on the way to their workplace) <br />