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INTRODUCTION <br />In fall, 1989, the city of Louisville decided to develop a basic <br />survey in order to evaluate citizen satisfaction with city <br />services and to determine priorities for future action. Since <br />the city had conducted a citizen survey several years ago, it <br />wanted the new survey to be similar enough to the previous survey <br />that changes in attitudes over time could be assessed. <br />Louisville contracted with the Center for the Improvement of <br />Public Management at the University of Colorado, Denver, to help <br />the city design and analyze a citizen survey. Louisville city <br />staff sketched out a draft survey which specified in rough form <br />the questions they wanted included. <br />Working from the draft, the Center designed a survey containing <br />questions about city services, budget priorities, economic <br />development, transportation, quality of life and respondent <br />demographics. Within a given topic, specific questions were <br />developed to meet two basic goals: (1) comparability with <br />questions from Louisville's previous survey and (2) to elicit <br />reliable information about a broad range of current issues that <br />are of interest to the city. The questions were fairly standard <br />in both content and form. <br />The second draft was reviewed by past and present City Council <br />members, and revised to incorporate their suggestions as well as <br />those of city staff. Every effort was made to keep both the <br />questions and the response categories as unbiased as possible, <br />and we feel that the survey is successful in this regard. <br />The Center was also asked to oversee the sampling methodology, <br />analyze the data and produce a written report of research <br />results. The following section describes the methodology in some <br />detail. Then, section three summarizes the survey results in <br />both written and table format. Finally, there is an appendix <br />which presents the actual survey questions and indicates the <br />percentage of respondents who gave each possible response. <br />METHODOLOGY <br />Both budgetary and time limitations were imposed on this project. <br />The total cost allotted was approximately $6000, including <br />printing, mailing and data processing, and the survey results had <br />to be available by early January, 1990. For these reasons, we <br />decided to conduct a mail survey because it is a quick, <br />inexpensive way to collec information. In addition, it ensures <br />complete anonymity to respondents. <br />The only drawback of a mail survey is the relatively low response <br />1 <br />