City Council Study Session Agenda and Packet 2004 09 13

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Short -Term Action Plan • Establish a City of Louisville local business rate for usage of the Center. This will take on the format of 15% reduction in the cost of memberships, if you work for a local business. Conduct public relations campaign to get the word out about memberships • Formalize through promotional material in encouraging local hotels to promote usage of the Center at resident rates for their guests. • Contact and promote through the Louisville Chamber of Commerce and City of Louisville business listing, usage and the benefits of the Center for their employees. • Contact all previous users of the Center with the purpose of bringing them back. • Market and aggressively seek out the lunchtime workout user of the Center. • Establish and redefine benefits /values of an annual membership. Provide early registration for programs, discount -off programs, appreciation days, and incentives in joining • Develop professional new member packets for potential new members along with City employees. • Establish and market group rates throughout the area. (Nonprofit organizations, churches, etc.) • Establish a percentage reduction on annual membership when paying in full. In addition, increase the cancellation fee from $25 to $45. • Promote the Center throughout the immediate area, neighboring communities, businesses, etc. • Begin quarterly or semi - annual communication with all current and former members. • Develop a holiday giving program of purchasing memberships for gifts. ( "Give the gift of health and happiness. ") • Market Center to City employees. • Reduce non - resident rate back to 25% above resident rates for memberships. • With the philosophy that people are our most important ingredient, begin more effectively using our employees as marketing/sales representatives whether indirectly or directly. Provide and update quarterly membership usage of the Center to employees. By non - exempt and exempt employees using the facility, they will serve as "sales agents" promoting the facility along with attracting others in using the facility. • Formalize, with specific in- service training, the Recreation Representative position of the Center into improved marketing agents of the Center. In addition through December of 2004, establish a campaign to sell more memberships by providing up to $20 commission to the employee for selling a "new" memberships to the public. Establish a friendly competition incentive program through the staff. • Promote at every opportunity throughout the area, schools, chamber functions, etc. that the Recreation/Senior Center as a place to visit and use. • Develop real estate packets for local realtors to promote the Center as part of their business. • Redefine and implement an aggressive customer service- training program to all part-time employees of the Center, asking them to be ambassadors of the Center to promote a positive outlook and encourage usage of the Center.