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StrategicPlanningGuidelines/Goals <br />October9,2012 <br />LisaMerly,SherriLancton,SeanLamborne,KriskaDaltonhurst <br />GOAL:ExpandingPerceptionofLibraryServices <br />Weconnectwiththesurroundingcommunitybyrevisitingtraditionalbasicmethodsof <br />advertisingprogramsandservices,aswellasincreasingandimprovingelectronicmethods. <br />Objectives: <br />Electroniccommunication:Implementationofemailnotificationforprograms,increaseduseof <br />socialmedia,aswellasexploringnewwebsitepossibilitieshelpsensurewearereaching <br />patronswhorelyonemergingtechnologyforinformation. <br />Backtobasics:Betterplanningforbetterpublicityandrevisitingtraditionaladvertisinglike <br />displays,signvisibility,andsignstandardshelpsgetthewordouttopatronswhovisitthe <br />libraryregularly. <br />Communityconnection:Exploringoptionswiththecitynewsletter,reachingouttothe <br />businesscommunity,andincreasingvisibilitybyhavingapresenceatcommunityeventsgets <br />thewordoutaboutservicespotentialpatronsmightnotknowabout. <br /> <br />