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<br />7. Operational: Customer Preferences and Customer Loyalty Survey. <br /> By utilizing a golf course’s database, purchasing an e-mail list <br />tools, enlightening insights can be obtained from asking 25 key <br />chart that prepared noting the likely distribution of your custo <br />customers who spend in excess of $4,000 annually. While on avera <br />one year will return the next, identifying potential core custom <br />program. <br /> to be answered are, Who are your core customers and how much d <br />key questions <br />What is the annual retention rate among your golfers? What are <br />golfer’s perceived value, and what is the primary reason one cou <br />impact of promoters vs. detractors? <br />Knowing how Coal Creek Golf Course may be compared to the compet <br />- <br />ment, the viability of the course will be known, and the alterna- <br />The Critical Path <br />The Barriers to a Fiscally Sustainable <br />Championship Golf Course <br />You Might Have <br />a Chance <br />> 128 <br />Championship <br />> Median <br />Median <br />Slope <br />Golfers Per 18 <br />Median <br />= < Median <br />Yes > <br />Age & Ethnicity <br />20% <br />= < Median <br />Income <br />Seniors & <br />Mosaic <br />Young <br />Low <br />Families <br />No <br />Beginner and Beginner and Beginner and Beginner and <br />Open Park <br />RecreationalRecreationalRecreationalRecreational <br />©2013, Golf Convergence, Inc. <br />10 <br />15 <br />