Public Outreach Task Force Agenda and Packet 2014 07 28

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VI. COMMUNICATION DIVISION GOALS 2013 -2018 Vision: The Division will support city departments in their efforts to inform the community about council and organizational priorities and to deliver accurate and timely emergency public information during times of disaster or crisis through well - trained professionals who will leverage current and emerging communication platforms including: web - based, social media, broadcast and traditional media relations. Communication Goal 1: The Communication Division will provide its audiences with information about the city's programs, services and initiatives. Strategy 1 — Maintain a quality working relationship with local and regional media to effectively deliver city government information to the community to build trust and confidence in the city's ability to serve the Boulder community. • Cultivate key reporters • Distribute press release • Respond to requests for interviews • Facilitate CORA requests Strategy 2 — Develop compelling, efficient, and effective communication platforms on which to deliver and cross - promote city information to a diverse community, respecting the manner in which individual user groups prefer to receive information. • Update and maintain the content of the city's website; partner with IT to explore mobile technologies and smartphone apps o The city website is the #1 source of city information for the community o A Web Content Manager is needed to maintain consistent, accurate information. (The previous website had 12,000 pages of content. Staff spent 18 months culling outdated and duplicative information to create a new website with 4, 000 pages of content.) • Develop compelling content for social media; leverage online platforms to engage residents /solicit input about government projects (approximately 25 percent of the community receives city news via social media. The Channel 8 Facebook page grew 150% in the first % of 2013 by posting city programming and promoting the site. ) • Produce community news programs that include city information, current events, and entertainment to engage audiences (Channel 8 is a leading source of city news behind the Daily Camera and surpassing The Boulder County business Report and the Boulder Weekly. Five percent of the community watches Inside Boulder News to receive weekly updates on city news.) • Develop and produce programming for city's PEG channel, BLDR 8, that reflects council priorities (25 percent of the community regularly watches Channel 8. 25 percent watch the same content online. As the only local TV station, Channel 8 has been approached by the Convention and Visitors Bureau, Chamber, Downtown Boulder Inc., Boulder County Business Report about producing programming to reach the community.) • Leverage department List Serves and build "city news" subscription base (Reduces the need for a printed community newsletter saving the city over $150,000 annually.) • Promote city TV programming, social media and communication platforms via city tools 14