Public Outreach Task Force Agenda and Packet 2014 07 28

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IV. AUDIENCES Primary Target Groups Residents — The City of Boulder's population is approximately 101,000 people, according to the 2012 estimates issued by the U.S. Census Bureau. The age distribution is dominated by 19 -64 year olds, accounting for nearly 77 percent of the city's population, followed by the 0 -18 age group (13.9 percent) and 65+ age group (8.9 percent). The racial composition is predominantly white (88 percent) followed by Hispanic/Latino (8.7 percent) and Asian (4.7 percent). According to the 2010 Census, over 73 percent of the city's population had earned a bachelor's degree or higher, more than twice the state average. Less than half (49.5 percent) own homes. 21.4 percent of residents are below the poverty line. Business Community — Known as one of the hottest start-up communities in the country, Boulder is home to diverse companies and supports a concentration of national research labs, energy and high tech companies, and robust outdoor recreation, tourism, and sustainable living industries. Boulder's economy has grown over the past 15 years and has remained relatively stable throughout the recession. Today, Boulder has approximately 6,700 employers and 90,000 employees (approximately 100,000 if self - employed persons are added.) Of those, approximately 554 are considered "primary employers." Employees - The City of Boulder employs approximately 1,200 employees and several hundred seasonal employees who work in departments throughout the city. Just under half of all employees have regular access to e-mail services for communications. Other Target Groups - Public segments: City Council, City boards and commissions, other municipal governments, county and state legislators, and Boulder's Congressional delegation. News Media - Media relations are developed through personal interactions with reporters and editors, distribution of news releases and media advisories, planning and conducting news conferences when appropriate, placement of stories in various media and other methods. The city's Communication Division assists individual reporters in answering questions, responding to Colorado Open Records Act (CORA) requests and providing sources and information, as well as actively distributing news and information. Prominent print media outlets that cover the City of Boulder include the Daily Camera, Denver Post, ABC, NB S, CBS, FOX, Inside Boulder News, Boulder County Business Report, and Boulder Weekly. 13