Open Space Advisory Board Agenda and Packet 2014 10 08

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Opportunities: • Local neighborhood connections exist (tertiary segments) • Many existing city -wide corridors /spines exist with minimal improvements on the ground for smooth contiguous connections • Smartphone trail apps can provide users (public engagement opportunity) • Many primary nodes for connections exist (public engagement opportunity) Considerations: 1. Budget 2. Phasing 3. Compatibility with existing sign system 4. Minimizing sign clutter 5. Minimizing future maintenance 6. Encouragement of intuitive wayfinding Task: Information Gathering, Sign Planning and Design Our process for designing wayfinding signage systems begins with the organization and hierarchy of trail corridors as well as a hierarchy of messaging. From this, a "family" of signage components is introduced, with conceptualizations for color palette, typography, and materials, creating a visual style that is appropriate to and reflective of the Louisville Trail System. Scale within the environment and consistency in branding and identity will be considered throughout the process, to ensure a cohesive program is achieved, and a memorable experience for the visitor is created. The team will consult with all stakeholders to incorporate all existing branding into three design concepts. A final redesign for the typical signs will be selected and C +B Design will develop the concepts to final design development stage. A sign plan will then be produced, ensuring that all messages are communicated efficiently and clearly. Lastly, finalized art and construction documents and drawings will be prepared, ensuring quality fabrication and installation. Estimates for fabrication will be provided. We believe that directional and information signs should be provided at key intersections or change of direction. Direction signs are placed in advance of turns and confirmation are placed directly after the turn so the path user confirms they are on the right route. Where the route is located on the roadway, a series of continuously visible confirmation signs should be used throughout the route. The confirmation signs can be small and mounted on existing sign structures, but should be easily identified. Our team will consider all of the possible ways that users will flow through the trail corridor. We will locate nodes of circulation, amenities, attractions, emergency response systems, shopping districts and facilities. Data will be collected, and then applied to an on -site detailed investigation. We will literally put ourselves in the shoes of the users, breaking down the corridor into a set of possible decision points using a consistent, repeated set of messages along the way. We will look at existing signs and maps and remove the clutter, reducing the information so that the users are exposed to precise, uniform and ambient information. Our goal is to create a wayfinding system that will be almost subconscious when in place. As the content and verbal style of the signage system emerges, visuals, photographs, maps, illustrations, typography, and color palettes will be collected and designed, and placed into a preliminary layout/ schematic design. Client feedback will be collected, and revisions made. All existing stakeholders will be included and a system for including all entities will be developed. Upon design approval, final art will be completed, and sent to the selected fabricator for estimates.