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City Council Meeting Minutes January 6, 2015 Page 5 of 18 REVIEW AND ENDORSEMENT OF STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT) ANALYSIS AND MEASURES OF SUCCESS FOR SOUTH BOULDER ROAD SMALL AREA PLAN Mayor Muckle requested a staff presentation. Planner II Robinson provided an overview of the South Boulder Road Small Area Plan, the SWOT Analysis and measures of success. A Small Area Plan takes the Comprehensive Plan and applies it to a smaller area to get specific zoning and guidelines. The Plan defines desired land uses for the corridor; establishes preferred physical character (design guideline) and outlines public infrastructure priorities. The Comprehensive Plan identified a vision statement, core community values and the framework plan, which divided the City into three development patterns and five area types. The study area for the project is along South Boulder Road from Via Appia to the east City limits with Lafayette, and Highway 42/96th Street from Coal Creek Station to the north City limits at Paschal Drive. The City partnered with the following private consultants: Cuningham Group, Kimley -Horn Associates, ArtHouse Design, MindMixer, and the National Research Center to develop the plan. The Cuningham Group PowerPoint presentation used at the kickoff meeting on October 8, 2014 was presented. It noted Louisville is between Broomfield and Boulder, but is unlike either of those communities because of Louisville's unique small town character and sense of community. Some of the elements of the built environment included streets, buildings and open spaces. A comparison of community building between small towns and large cities noted environment can be assembled in a number of ways and several examples were given. Planning Process: The goal of the South Boulder Road Small Area Planning work as follows: • Phase 1 — Desire: Set goals • Phase 2 — Discovery: Corridor analysis • Phase 3 — Design: Develop alternatives • Phase 4 — Discussion: Select preferred alternative • Phase 5 — Documentation: Codify results Phase 1 is at the conclusion of the "Desire" phase and staff requested Council approval of the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and project measures of success developed through the process. There were three major avenues for community input: Stakeholder interview; EnvisionLouisvilleCo web site and the public kick -off meeting on October 8, 2014. The stakeholder interviews mostly focused on individual properties or areas of interest; revitalization of commercial areas; improvement of transportation connections; and making the corridor more inviting for