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• Guest Speakers (to be confirmed) <br />Potential line -up: Governor John Hickenlooper, Mayor Bob Muckle, <br />Golf Course Advisory Board Chair Ken Gambon, Course Architect <br />Kevin Norby, Junior Golfer TBD - Others per RSVP /Need; Emcee - <br />Council member Jay Keany <br />o First Tee Shots <br />o Festival Activities (11:00 a.m. to 4:00 p.m.) <br />• Live music <br />• Refreshments /Service with The Mine <br />• Competitions by age groups: Hole in One Shootout, Closet to the Pin <br />(Footgolf), Longest Drive, Longest Drive (Footgolf) <br />• Course Tours: Cart, Bike, or walk; self - guided and hosted by Golf <br />Course Advisory Board members /Staff <br />• Commemorative gifts for purchase and giveaway <br />o Silent Auction for first tee time on Monday, June 29, 2015 <br />• Silent Auction will be promoted <br />• Bids accepted at Coal Creek Golf Course June 21 -27, 2015 <br />• Grand Re- Opening Stakeholders' Golf Day, 1 Sunday, June 28, 8:00 a.m. - finish <br />o Opportunity to play will be promoted, lottery submissions accepted June 21- <br />June 27, 2015. <br />o Approximately 36 identified stakeholders <br />o Approximately 36 lottery golfers <br />o Shotgun start at 9:00 a.m. <br />o Lottery fee includes: Continental breakfast, appetizers, "tournament" <br />atmosphere with scoreboard, video, etc. and commemorative gifts. <br />MARKETING STRATEGY <br />Leveraging community excitement for this flood recovery project come to a close and golf <br />play to resume at Coal Creek, golf course staff will use media support, paid advertising, <br />direct public outreach, newsletters, social media, website updates, and word of mouth to <br />promote the grand re- opening events. <br />These include: <br />• Presence at Street Faire, Bike to Work, Touch a Truck, and Taste of Louisville events <br />• Host ongoing Open House update meetings <br />• Secure articles in City Newsletter and local media <br />• Place paid advertising in local and regional publications and online venues <br />• Create E- newsletter for Coal Creek Golf Course (see Figure 1) <br />• Establish social media (Facebook and Twitter) accounts for Coal Creek Golf Course <br />• Create content and maintaining website <br />2 I Coal Creek Golf Course Grand Re- Opening 1 Draft 05.07.15 <br />12 <br />