Laserfiche WebLink
COAL CREEK GOLF COURSE GRAND RE- OPENING <br />DRAFT - MAY 2015 <br />PURPOSE <br />To celebrate Coal Creek Golf Course's re- opening with the community, golfers and non - <br />golfers alike, by encouraging them to attend celebration activities on Saturday, June 27, <br />2015. Additionally, we hope to recruit golfers to participate in a lottery for a first golf outing <br />at the course on Sunday, June 28, 2015. <br />Potential measurement: Attendance at Grand Re- Opening and lottery participant numbers for <br />golf outing <br />TIMELINE <br />• Promotion: May 4 - June 27, 2015 <br />• Grand Re- Opening Ceremony: Saturday, June 27, 2015, 10:00 a.m. <br />• Stakeholder Golf Outing: Sunday, June 28, 2015, 9:00 a.m. <br />GOALS <br />• Increase awareness of Coal Creek Golf Course opening for play among key <br />community golfing audience and potential golfers <br />• Create excitement to celebrate re- opening of community asset as a milestone for <br />flood recovery <br />• Provide a memorable positive experience for participants as this is our chance to <br />make a strong first impression on a crowd with high expectations <br />• Reintroduce grand changes of Coal Creek Golf Course (features, management, rates, <br />restaurant, etc.) at grand re- opening <br />• Increase of social media activity and community (build online community through <br />social media, newsletter and website) <br />EVENT OUTLINE <br />• Invitations <br />o Save the Date - sent week of April 6, 2015 <br />o Formal Invitation - send week of May 18, 2015 <br />• Advance Promotion /Marketing <br />o May 4 - June 27, 2015 <br />• Grand Re- Opening Celebration 1 Saturday, June 27, 9:00 a.m. - 4:00 p.m. <br />o Continental Breakfast 1 Networking 1 Socializing (9:00 a.m.) <br />o Grand Re- Opening Ceremony (10:00 a.m.) <br />• Color Guard /Flag Ceremony <br />1 I Coal Creek Golf Course Grand Re- Opening 1 Draft 05.07.15 <br />11 <br />