Open Space Advisory Board Agenda and Packet 2015 07 08

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Open Space Advisory Board Minutes June 10th 2015 Page 3 of 6 combines his passion for Open Space and bicycling for our continued community benefit." IX. Meet Denise White, Marketing Specialist: Ms. White is on her third month of working with the city. She has previous experience working on PR and marketing for cities. Her goals are to work on the Golf Course, to expand the Rec. Center outreach, and to work on Open Space issues. She is looking for strategic ideas for cross - promotion and branding. Currently her focus is on the successful re- opening on the Golf Course. The city wants to turn the Golf Course into a revenue generator. Ms. White hopes to expand the social media presence of the city. She thinks Open Space can use help getting the word out on education programs. Helen emphasized that while co- branding might be good, it's important to clarify the difference between Parks and Open Space, since the rules are different between the two entities. Helen asked how much time Ms. White will be able to dedicate to Open Space. She replied that she doesn't know, since there is currently so much going on with the Golf Course and the Rec. Center. Ember mentioned that part of Denise's funding is coming from the Open Space Fund, meaning that 10% of her time will be dedicated to Open Space. Helen asked if there is any movement on building a new Rec. Center. Denise said there may be a funding initiative put to the citizens' vote in 2016, so there is currently some research being done on the topic. Ember said that there was a capital improvement project proposed by Parks & Recreation for 2016. Denise asked the board for any of its ideas. Mike suggested that the board would like to see an educational /enforcement campaign for Open Space. Laura added that two examples are dog rules and bike etiquette, two of our system's biggest complaint - generators. Laura mentioned that she would like to see a "Walkable City" campaign, where signs telling citizens how many minutes it takes to walk to a downtown from different points around the city. The goal would be to remind people how walkable our city is, and encourage getting out of cars. Mike suggested that such a campaign could be tied to Street Faire. Denise told the board that people best learn information if it comes to them at the moment when they need to actually use it, so tying such a campaign to Street Faire, when people are challenged by parking, might make it much more effective. Denise introduced a "Flat Fourteener" campaign where the City would mark trails (for people who aren't able to climb an actual 14er) to make the equivalent distance on local trails. Helen mentioned that there is historical information to the properties that might be of interest to a marketing campaign. Helen also suggested an "Art in Open Space" program that sponsors art in underpasses, and at trail connections. X. Discussion Item: Develop OSAB Recommendation for the 2016 Operational Budget Based on Goals Developed in the May 10 -yr Horizon Brainstorming Exercise 4