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IU citiyof <br />Louisville <br />Golf Course Advisory Board Minutes <br />August 17 2015 <br />Page 5 of 6 <br />COLORADO SINCE 1878 <br />per round against a planned average of $42.50 per round but it was hard to <br />see if this was accurate from the POSExpress data. Staff estimates that <br />$43K of the missing revenue comes from honoring the legacy Peak Player <br />and Summit club terms. It was noted that Monday yielded the lowest number <br />of rounds. Sunday is the busiest followed by Friday while Saturday was in 3rd <br />place. The Pro Shop will experiment with special offers to fill in the quiet days <br />— for example on Tuesday, create a Fast -play special whereby golfers will <br />receive a rebate if they complete their round in less than a specified time. It <br />was noted that a significant number of rounds played came from Men's Club, <br />Ladies League and Strokers events with many rounds using the legacy WGP <br />Summit Club and Peak Players Club rates. As these programs expire, the <br />challenge is to convince golfers to sign up for the Acme, Ajax, Regal and <br />Imperial Programs and a draft email is ready to be sent to each affected <br />golfer as his or her legacy membership expires. Revenue for lessons has not <br />yet been significant due to lack of time to focus on marketing this service. 4 <br />Golf Outings have already taken place and 3 more are scheduled for the year. <br />David will focus in the Fall on promoting and signing up golf outings for 2016. <br />Cart usage is at 58% of rounds played — significantly higher than the ratio <br />reported by WGP. The challenge for Staff is balancing expense with revenue <br />as business slows down over the winter months. <br />c. The new web site which replaces the one that was developed to function off <br />the City web site is functional with some remaining issues that need to be <br />worked. When complete, the website should allow more efficient email blasts <br />to be generated. It was noted that the email list provided by WGP was quite <br />accurate with only a few addresses being rejected. The webpage is almost <br />ready — pictures need to be added and David will send a link to the Board <br />next week. The webpage and website is critical to successful marketing of <br />the course and priority should be given to marketing- driven features in order <br />to improve the bottom line results. It was noted that an email blast was sent <br />out last week promoting a special rate for afternoon play — to fill the slow <br />periods. <br />d. The Board voiced concern at the lack of visible Marketing efforts after all the <br />work on the Grand Opening. It was noted that Denise is not full -time and is <br />currently focused on Rec Center needs. This is a critical time for the Golf <br />course and the Board offered to help wherever that would be valuable. The 8' <br />29" drone overview video looks great although technical issues with the <br />Library projector made it almost impossible to view. Staff will send a link to <br />the Board so it can be seen properly. <br />e. Computer systems to improve processing: see above. <br />PARKS AND RECREATION DEPARTMENT • 749 MAIN STREET • LOUISVILLE, CO 80027 <br />(303) 335 -4735 FAX (303) 335 -4738 <br />www.Iouisvil leco.gov <br />PARKS RECREATION SENIOR SERVICES OPEN SPACE FORESTRY TRAILS GOLF <br />