Golf Course Advisory Board Agenda and Packet 2015 10 19

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IU city,,, Louisville Golf Course Advisory Board Minutes September 21 2015 Page 4 of 5 COLORADO • SINCE 1878 members, regardless of expiration and a subsequent email was sent to correct that error. b. The website is live and has been launched. Some issues remain with the carousel template but otherwise it is functional. "Course Trends" functionality includes the ability to send out email blasts. The address list inherited from WGP includes 8000 items, 96% are still active. Newsletters were sent out using this method on 8/28 and 9/11. The Coal Creek Golf website saw 3000 visits, 2400 of which were from unique addresses. 75% of the visits originate from the email blasts, 15% from search engines and 12% "other." Highest traffic is from 10am to 3pm on Friday and traffic peaks shortly following each email blast. The Board suggested that we find a way to automate golfer feedback and encourage response by offering a token gift or discount. A flyer on the golf course will be included in the next utility bill mailing (email and hard copy) and this will include promotions for lessons and club fitting. c. Denise will give a further update at the October Board meeting as part of the Marketing Plan presentation. The next Parks and Recreation handbook will be issued in December and will include golf course information. The Board suggested that Coal Creek be promoted at the Golf Expo, February 19th — 21st 2016 in Denver. Cost for a Booth is $1200 and the Board agreed to supply volunteers for the 3 day event. A local ad to book a tee time was placed via Facebook targeting the Superior, Lafayette, Boulder, Broomfield and Louisville areas. At a cost of only $70 it attracted 185 site clicks and was seen by 6000 Facebook clients. The intent is to achieve 3 postings per week on the Coal Creek Facebook page: it currently has 129 likes and the drone flyover video attracted 520 hits. It was noted that personal stories and testimonials were more effective than simple promotional postings. We also discussed ensuring the golf course is represented in the 2016 Labor Day Parade. d. Plans for club house restaurant: the Board regretted the fact that the Mine concessionaire terminated their tenure after only two months, Sarah and her team provided good service to golfers. This change has tied up most of David B's attention for the past month which is unfortunate but, as of September 21st, the transfer to city management is complete. The budget for the remainder of 2015 and for 2016 has been updated to take into account this change in the business model. The liquor license has been transferred and the Board of Health will do an inspection on Friday but have authorized business to continue pending that check. Transfer of credit card operations is also complete. An experienced cook, Nick Allen, has been hired and will start offering a limited service with immediate effect. Two other employees have been hired, one an existing member of the Mine staff. An issue may exist over the continuing use of "The Mine" name but this is felt to have value and the Board encouraged further PARKS AND RECREATION DEPARTMENT • 749 MAIN STREET • LOUISVILLE, CO 80027 (303) 335 -4735 FAX (303) 335 -4738 www.louisvilleco.gov PARKS RECREATION SENIOR SERVICES OPEN SPACE FORESTRY TRAILS GOLF 5