Golf Course Advisory Board Agenda and Packet 2016 02 22

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Cityr IU Louisville COLORADO • SINCE 1878 Golf Course Advisory B oard Minutes January 11 2016 Page 4 of 5 The Board expressed concern at the slow sales of Annual Memberships and Season passes. Part of this is due to the righteous abolition of free golf during winter for Peak Players and the aggressive sale of Peak Player membership by the previous management company. David plans to monitor the effective contribution of membership and pass sales to revenue. He also plans on a strong push to sell memberships prior to the increase of fees in July 2016. This effectively selling memberships and passes or at 2015 rates provided such memberships are purchased on Feb 1. It was hard to process the benefits of this at the meeting but subsequent calculation shows that buying a pass or membership on Feb 1 will result in the following cost per month through June compared to the cost per month if the pr Imperial $63.50 $165.00 Regal $36.00 $110.00 Ajax $2.50 $11.00 Acme $1.80 $8.00 Monarch $8.50 $17.00 The Board was reminded that future memberships and passes will run on a July 1 through June 30 basis. The question was asked if this was appropriate for Monarch passes which are influenced by the school year. David advised that last year showed that Monarch pass holders were able to play year -round and not just during school holidays and were allowed to play at any time except for before 1 pm on weekends. The Board expressed concern that the new Senior Rate schedule was submitted to Council and shared with a citizen before the Board was made aware of the details. A further concern was raised that the proposal stated a $12 discount from the highest weekday rate rather than a more accurate like- for -like comparison of $2 discount compared to the rate for weekday play after noon which is the time the discount applies. The board felt it important that we should be totally transparent in making statements on fees rather than being perceived as playing with numbers. It was also noted that the Regal Plan was identical to the Centennial Plan marketed as a senior rate and similarly the Acme and Hecla plans were identical. The board suggested that Staff reviews the proposal and either provides an appropriate discount for Centennial and Hecla or else simply drops the planned senior programs. It was generally accepted that some form of senior discount is generally expected and is seen as a positive feature. Given the urgency of getting the fee schedule agreed and implemented before the planned deadline of February 1, it was agreed to hold a special meeting at 5pm on January 20th in the Clubhouse to discuss only the 2016 fee and membership schedules. Staff will send an email to board members prior to the meeting with any revisions to the current plan. The Board thanked David Baril for preparing and sharing all the fees, PARKS AND RECREATION DEPARTMENT • 749 MAIN STREET • LOUISVILLE, CO 80027 (303) 335 -4735 FAX (303) 335 -4738 www.Iouisvilleco.gov PARKS RECREATION SENIOR SERVICES 5 OPEN SPACE FORESTRY TRAILS GOLF