Business Retention and Development Committee Minutes 2007 11 05

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City Council Business Retention & Development Committee Meeting Minutes November 5, 2007 Page 3 of 4 Brown stated that this BAP fits within the criteria for BAPs. Dalton stated that the BAP language was good because it allows companies to fashion packages to their need. Lathrop added that he thought Broomfield was doing the same kind of BAP. Mr. Sheets responded that a lot of municipalities were doing this type of BAP. Frost inquired if the current BAP policy restricts clients from coming forward and identifying themselves. Hogan responded that it did not. Mr. Sheets asked if it would be possible to bring the proposal to a Stu and other members indicated that they thought that would be a good i ouisville program t the large retail ogan asked for SHOP LOUISVILLE UPDATE Mark Zaremba of ZVC, Inc. reviewed the marketing plan and updated members on what had transpired to date. He stores still needed the Shop Louisville Campaign presented t volunteers to cover the various retail stores still needing visits. Brown introduced the Shop Louisville proposed 2 Budget. Mark gave a handout outlining the proposed budget. Mark stated that J n inner believes that the window stickers and brochures will not change behavior and Jon'believes the website is the key element. In order to put the complete marketing plan into place they are requesting $69,000 in Core program elements and $29,700 in Supplemental program elements. Discussion included: . 2 to 3 years vision was t t to partial funding by the City of Louisville . Shop Louisville funding shou be a collaborative effort by the City, Chamber of Commerce a e Downtown Business Association . New program be cut from the City budget and the savings should be invested in the ms already started . In order budget 70,000 there needs to be $3 million generated to balance the b Will this campaign generate $3 million over the next year? . BRa to be careful about committing to more than a year since there is no ev e how effective this campaign will be d that a subcommittee needed to be formed and hold a meeting with Jon en bring back a recommendation to BRaD that they can forward to City Hogan, Fleming, Brown and Lathrop volunteered to be on the subcommittee RETENTION VISIT UPDATE Brown stated that retention visits in 2008 will be more challenging. That it will be important to keep moving forward and adding new things to broaden the base. RMCS has relocated to the downtown area. Metro District is a finance mechanism relating to business development. Dalton had to leave the meeting so no report was available for Medtronic and Rock Bottom Restaurants.