Golf Course Advisory Board Agenda and Packet 2016 05 16

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LCitiyof Louisville Golf Course Advisory Board Minutes April 18 2016 Page 3 of 5 COLORADO • SINCE 1878 increased revenue and this should be the benchmark for determining success. It is easy to get number of views of web -pages from Google analytics but the important parameter is how many hits result in rounds being booked. Joe noted that he was considering hiring a consultant and the Board commented that any consultant should have their fee determined by measurable results. There are several issues that can be addressed immediately. We have multiple Facebook pages related to the golf course; Friends of Coal Creek, Louisville City Government Golf Course Coal Creek and the intended page Coal Creek Golf Course. Perry agreed to delete Friends of Coal Creek and City Staff need to delete Louisville City Government Golf Course Coal Creek. Issues still remain with the course web -site and the Task force could identify these so that fixes can be applied. Joe also noted that Merydth Muth is taking up a new position on City Staff as City Clerk. Merydth has taken care of publishing information related to the course and that task needs to be re- assigned. The Twitter account is still in existence and should be deleted unless it is shown to be useful. It was suggested that Yelp should be promoted as a way of getting favorable reviews published. Sales of annual passes is doing very well — approximately 40 Imperial and 40 Regal passes have been sold, well over the prior 32 Summit Club memberships. Pro -shop staff are active in advising golfers which program suits them best. One lady appreciated being advised that a Monarch pass was a better deal for her son than a Regal Pass. Ajax and Acme passes continue to sell and the rate of take -up will increase as summer play restarts. For next year, David is looking at how to fine -tune programs such as reducing the cost of a discount pass with a smaller discount per round but still with priority booking privileges. David is having a set of four postcards created with views of the course. These will be for sale and also adapted as holders for gift cards. It was pointed out that having detailed information on course utilization would help to target opportunities for increasing rounds played. This is buried deep in the Golf Prophet monthly spreadsheet and is not automated. Sandy Stewart volunteered to extract this data until this can be automated or Staff is able to take it over— as he did in the last few months of last year. Number of lessons given has been limited since the PGA Pros are tied up in clubhouse duties — the lessons revenue through March was $1100. The Board pointed out that the lower paid staff could do the clubhouse work freeing Brady and David to generate interest and revenue through giving lessons. 24 kids have signed up for the Junior League — 4 of them have bought junior golf club sets. We are also the only course in the area that can field two Junior Teams. David estimates that each student who signs up is likely to generate $1000 in revenue through buying equipment and green fees. Monarch Memberships are selling at a rate of one per day. Cory will send emails to appropriate folks at Monarch to ensure the benefits of this program are better Parks and Recreation Department • 749 Main Street • Louisville, CO 80027 (303) 335-4735 • FAX (303) 335-4738 www.Iouisvilleco.gov Parks Recreation Senior Services Open Space Forestry Trails Golf 5