City Council Agenda and Packet 2016 06 07 SP

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Louisville, Colorado • Louisville Recreation Center Tax Survey • 2016 Summary • The City of Louisville contracted with National Research Center, Inc. (NRC) to develop and administer a topical survey to measure citizen opinions about possible tax questions for the 2016 ballot related to the expansion of the Recreation and Senior Center and Aquatics Facilities. • The Louisville Recreation Center Tax Survey was administered by phone using an eligible registered voters list obtained from the County of Boulder Elections Office. • A total of 400 surveys were completed, with a response rate of 8 %. • The margin of error is plus or minus five percentage points around any given percentage point for the entire sample. Residents of Louisville think highly of their City government's performance. • About 8 in 10 residents awarded high marks to Louisville's government performance, including the overall direction of the City, overall confidence in City government and City government acting in the best interest of the community. • Residents who had lived in Louisville 16 years or longer tended to give lower marks to some aspects of government performance, including the overall direction of the City, overall confidence in government and the government acting in the best interest of the community than respondents who had lived in the community a shorter time. • Residents who awarded high marks to all aspects of government performance were also more likely to report they would vote in favor of a property /sales tax combination or two property taxes to support the recreation center than those who did not view government performance as favorably. These residents with a high- regard for Louisville government were also more supportive of the extension of the historical preservation tax. A majority of voters would vote for an expansion for the Recreation Center and were influenced by the possible amenities that would be included and the expiration of the Library Bond tax. • Overall, when asked whether they would vote to increase their property taxes to finance a 25 -year bond for the expansion of the Recreation and Senior Center and to improve Memory Square Pool, 74% of voters said they would be willing to pay at least 5110 a year. By comparison, l5% would vote "no" to any tax increase to fund the Recreation and Senior Center and Memory Square Pool improvements, while 10% would vote "yes" to amounts between $1 and $100. Of those willing to pay at least $110 per year, 69% would pay at least $125 or and 57% would pay $150 a year. • Voter segments more likely to vote for a property tax increase to finance the 25 -year bond to expand the Recreation and Senior Center included voters who had lived in Louisville 5 years or less, voters who did not have household members over the age of 65, 5 Prepared by National Research Center, Inc.