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Golf Course Advisory Board Minutes <br /> May 16 2016 <br /> Page 3 of 5 <br /> Cityoy <br /> i <br /> Louisville <br /> COLORADO • SINCE 1878 <br /> Imperial passes provide particularly good value for players who practice a lot due <br /> to the free range balls included. David noted that several players using the <br /> Regal weekday passes also pay for rounds over the weekend. There are now <br /> 63 Regal or Imperial pass holders compared to the 35 in the previous Summit <br /> Club. David said it would be interesting to know when pass players choose to <br /> play. That information is available in the raw Golf Prophet data and can be <br /> extracted with some work. Sandy again offered to do that but there appears to <br /> be no interest from Staff. The Pass sales for the year are expected to exceed <br /> budget. Even though both Grand Openings of the Punchbowl Green were <br /> canceled due to weather, it is seeing use by kids and by golfers after their <br /> rounds. Cart usage is in the high 50% range. <br /> e) Marketing Strategy. Denise left on May 4th and most of her final days were <br /> taken up in transitioning. As discussed at the last meeting, Cory offered to help <br /> and provided names of other resources who had applied to join the Board. This <br /> offer was not taken up. The board is concerned that, although the search for <br /> Denise's replacement has narrowed to 5 valid candidates, it will be some time <br /> before an offer is made and a person in place. By then, the 2016 golf season is <br /> largely over. David has been doing a good job in filling with email blasts and <br /> Facebook posts but this is detracting from his focus on golf operations. An event <br /> was held on Mother's Day with one free round for a mother with a paid <br /> accompanying round and a similar promotion will be held on Father's Day. <br /> Upcoming events include Wedge Fitting Day, the Firecracker on July 4th and the <br /> Louisville Open on Aug 19th. The Louisville Open will include brackets for Men, <br /> Women, Senior and possibly Monarch. Staff are looking into getting a sponsor <br /> for the Open with naming rights for any company who is willing to contribute <br /> $1000 or more. <br /> f) Metrics: Malcolm has asked David to show more data as graphs and provide a <br /> status on playable days. The estimate for calendar 2016 was that 10% of days <br /> would be unplayable —we have already exceed that number. Green fee revenue <br /> per round is expected to increase once the remaining Peak Player memberships <br /> (with their $7 per round discount) expire. In addition, as Summit Club <br /> memberships expire, the free cart privilege will disappear. <br /> g) Social Media Accounts: David now has Admin control over the Facebook and <br /> Twitter accounts. <br /> h) Dashboard Review: Due to weather conditions, green fee revenue is below <br /> budget, revenue per round is below budget due to remaining Peak player <br /> discounts, range revenue is above budget, pass revenue is significantly ahead of <br /> budget and total revenue is approximately 3% under budget. Expenses are <br /> close to budget not counting a $16K expense for insurance and $19K in <br /> merchandise purchased for the pro shop. <br /> Parks and Recreation Department • 749 Main Street • Louisville, CO 80027 <br /> (303) 335-4735 • FAX (303) 335-4738 <br /> www.Iouisvilleco.gov <br /> Parks Recreation Senior Services Open Space Forestry Trails Golf <br /> 4 <br />