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Golf Course Advisory Board Minutes <br /> May 16 2016 <br /> Page 4 of 5 <br /> Cityoy <br /> i <br /> Louisville <br /> COLORADO • SINCE 1878 <br /> i. Lesson revenue is not tracked on the Dashboard. Council Member <br /> Maloney pointed out that lesson revenue is budgeted at only $8K for 2016 <br /> and so is too minor to track. The board commented that lesson revenue is <br /> not only significant but is also a strategic factor in attracting new golfers. <br /> David stated that a successful lesson program could generate $150K <br /> annually split between the city and the teacher. The Board noted that this <br /> was a driving factor in justifying the capital for the all-year teaching facility, <br /> David is getting numbers from Proponent, an industry group, to create a <br /> business case for this capital investment. Council Member Maloney <br /> stated that $120,300 was in the draft budget presented to the Finance <br /> Committee but not until 2018. Given the revenue this could generate, the <br /> Board noted that we do not appear to have a strategy based on winning <br /> financially, more a conservative strategy targeted on not losing. <br /> ii. We discussed the Course Trends Report included in the Board Packet. <br /> This gives good information on web activity but the revenue estimates in <br /> the report were based on generic numbers and not relevant to our sales. <br /> David noted two outings were booked through our website each with 60 to <br /> 80 players which is a significant amount of revenue. Email blasts resulted <br /> in 18% to 25% unique views which is good when viewed against an <br /> industry average of 20%. <br /> 7. Operating Budget Discussion <br /> At the April Meeting Joe committed to present an outline of the 2017 budget to <br /> the Board at the May meeting, before it is submitted to the City Manager's office <br /> for review prior to submission to Council for approval. The outline has already <br /> been presented on 5/16/2016 to the Finance committee and has not been seen <br /> by the board. Since Joe was not present, we were unable to discuss this item. <br /> 8. Capital Plan Discussion <br /> Ken provided staff with a draft template for capital needs over the next 20 years. <br /> No progress on populating it with additional capital items nor valid numbers in <br /> order to be the basis for a strategic financial plan. <br /> Parks and Recreation Department • 749 Main Street • Louisville, CO 80027 <br /> (303) 335-4735 • FAX (303) 335-4738 <br /> www.Iouisvilleco.gov <br /> Parks Recreation Senior Services Open Space Forestry Trails Golf <br /> 5 <br />