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Golf Course Advisory Board Agenda and Packet 2016 10 17
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Golf Course Advisory Board Agenda and Packet 2016 10 17
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3/10/2021 2:43:07 PM
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11/8/2016 9:03:04 AM
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City Council Records
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GCABPKT 2016 10 17
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Coal Creek Golf Course Marketing Update October 2016 <br />9/19 — 10/2 Avid Golf $52.80 <br />• 18 holes of golf, cart, small bucket of range balls, tees, green repair tool and a $10 Sweet Spot <br />Cafe gift card for $52.80. Valid anytime Monday through Friday; Saturday and Sunday after 2:00 <br />p.m. Enter to win a 1 -hour clinic for your foursome on your next round. <br />• Cost $900.00 <br />• RESULTS: 28 rounds booked- gathered emails and zip codes from participants <br />• Gross: $1,478.40 Net: $578.40 <br />9/19 Golf Now (still going) <br />• Trial of Golf Now <br />• We determine rates and tee time availability — not discounting prime time rates <br />• 15% Cost if booked through Golf Now <br />• Will evaluate in November to see if it is worth continuing <br />10/14 Rooftop Drop (1000 homes in Superior -delivering on 10/30) <br />• Postcard for Golf Course — offing 40% off Range Pass, Free small bucket of balls, 2-for-1 cart <br />• Sweet Spot — offering 15% discount on dining and include a menu <br />11/16-12/16 New Website!! <br />• Changing from Course Trends to 1-2-1 Marketing -same price/no long term contract <br />• Easier to read and navigate <br />• Will take it online presence to the next level! <br />o Calls to action (Book Now/Specials/Sign up for email), allow people to register for events <br />online or purchase gift cards, integrates with Facebook/Club Profit/Twitter, Blog <br />capabilities, track what pages people are viewing on our website, online forms to request <br />tournament info, online forum for Seniors/Womens/Mens Leagues <br />11/25 Black Friday <br />• Range Ball Passes?, Memberships?, Lessons? Merchandise? Gift Cards? <br />12/1 Rock Creek Living <br />• Monthly publication for Rock Creek Neighborhood in Superior, <br />• Distribution of 2500 to high end homes <br />• $500 per month- 11 1/2 page ads, one full page ad, one 2 -page article spread <br />• Will work with Helene to book 2-3 Rock Creek golf or social events at Coal Creek Golf <br />11 <br />
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