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12/16 Membership Holiday Gift Drive <br />• Buy 2017 Membership Now and Get 3 Additional Months <br />• Develop sales script and goals for employees with incentives, add $ Value to membership <br />2017 <br />1/17 Avid Golf Passport (Free to golf courses, customers purchase book for $80) <br />2/10-2/12 Denver Golf Show - planning on attending <br />2/17 Membership Drive - Develop sales script and goals for employees with incentives <br />3/17-5/17 Ad with trackable coupon in CO Hometown Weekly (distribution of 14k) <br />4/17 Mailing to Superior, Louisville, Broomfield, Lafayette, Erie, Westminster, Boulder, <br />Gunbarrel (survey data showed #1 reason for play is location) <br />Ongoing <br />• Google Analytics now installed on website (see info on following page) <br />• Working on new membership pricing/marketing for 2017 <br />• Designing golf outing information packet — almost complete <br />• Survey has been completed with 392 responses. Will be reviewing data and presenting at <br />November meeting <br />• Ball repair 30 sec video -was on hold due to aerification <br />• Working with IT to have TVs (1 in Golf Shop and 1 in Sweet Spot) with scrolling information <br />• Survey cards are currently in carts, reviewing those monthly <br />• Marketing materials in local hotels <br />• Staff is asking people for their email addresses <br />• Attending Superior and Louisville Chamber events promoting golf outing and holiday catering <br />• Enews goes out weekly — <br />o 9/16 7846 email list, have 362 bad emails and 1200 unsubscribes. <br />o 10/16 7812 email list, have 376 bad emails and 1238 unsubscribes <br />• Recommended Sweet Spot get a website — with new website they will have a page that they can <br />manage <br />12 <br />