City Council Study Session Summary 2016 09 13

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City Council Study Session Summary September 13, 2016 Page 2 of 5 Call to Order— The meeting was called to order at 7:00 PM by Mayor Pro Tem Jeff Lipton. Mayor Muckle joined at 7:10 PM. Discussion - 2016 Street Faire Season Update Economic Development Director Aaron DeJong gave an overview of the 2016 Street Faire. Sponsorship revenue was up though profits were flat over 2015. Shuttle service was successful and well used. Though not scientific, the Street Faire Committee tried to get a sense of where people came from to visit Louisville. Nearly half of the attendees were from Louisville/Lafayette. Complaints were down. Revenues were down, no profit from operations generated for the DBA. The DBA recommends increasing the number of nights from 7 to 8 for 2017 and bringing in a couple of larger bands. The DBA is looking for balance: generating revenue for businesses, art and entertainment and community. The DBA worked hard to mitigate the effects of Street Faire on the community. Now, balance needs to be brought back to revenues for businesses. Mayor Muckle agrees with everything that has been presented and with the recommendations. Council member Maloney asked if sponsorships that were here for 2016 are solid for 2017. Zaremba said the DBA will have to work hard for 2017 sponsorships. Maloney also agrees with the recommendations. The 100% backstop gives him pause. He prefers shared risk with partners in the DBA. Council member Keany supports adding another night. He has concerns about how big the bigger act should be. The City should help get the word out that Street Faire is still going strong: website, utility bill insert, and newsletter. Council member Loo said the City does not do marketing well, that is why we forwarded money to the DBA. She feels it is inappropriate for the City to do an open ended backstop. Zaremba said that starting in 2007 — 2008, the Street Faire grew. As time has gone on, revenues have gone down. He does not feel the City has big risk for financial calamity. Council member Stolzmann said she appreciates the DBA and that complaints were down. From the City's perspective, there are costs not accounted for, ie: staff time and feels it is a $60,000 cultural activity downtown.