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winemaking. Joe's store overlapped with Jacoe's store at 1001 Main, which was also <br />known for selling Italian foods, for about ten years, from 1948 until Jacoe's closed in <br />1958. (A few other earlier stores had also been known for selling Italian foods.) <br />Louisville directories indicate that the store did not always carry the same name, and <br />the exact name may not have been important to customers. When it opened in 1948, it <br />bore the name of "Ideal Fruit Market." Over later years, it had the various names of <br />"Joe's Fruit Store," "Joe's Fruit & Vegetable Store," "Joe's Fruit Market," and "Joe's <br />Market." <br />According to an article in the Boulder Daily Camera dated Oct. 1, 1978 regarding Joe <br />D'Amato leaving the store, it was Joe's wife, Rose, who had urged him to open a fruit <br />store. The article noted that Joe would go to the market in Denver himself once a week <br />and also stated: <br />Early in the century Louisville had nearly 15 small grocery stores. One by one <br />they all closed leaving Joe's Fruit Store as the only survivor. <br />D'Amato specialized in providing Italian delicacies generally not available in <br />supermarkets. Crusty bread, imported olive oil, homemade Italian sausage and <br />hard salami were always available at the store. <br />The following photo shows 920 Main in 1948 when it was apparently in the process of <br />being constructed, as it appeared on the 1948 County Assessor card. <br />The following image has blue markings in 1948 showing the ground layout and red <br />markings made in 1950 showing the ground layout. It seems possible that the difference <br />9 <br />