City Council Agenda and Packet 2018 08 14 SP

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SUBJECT: DISCUSSION/DIRECTION — COMMUNITY ENGAGEMENT STRATEGY DATE: AUGUST 14, 2018 PAGE6OF7 • New Communications/Marketing Position(s) — o A Communications Manager could coordinate City-wide information, craft consistent messaging, distribute across communication channels, develop a branding strategy, create a social media plan, design marketing materials, create outreach campaigns, develop public engagement platforms and market for the local business community. A Website Coordinator could update information on the City's website and post on the City's social media pages. o Additional staff support could allow the City to begin engaging in conversations through social media, which it currently does not have capacity for. Staff could also focus on existing and new social media platforms (i.e. Facebook, Twitter, Instagram, NextDoor, Linkedln) and develop content for each audience, which varies. Additionally, staff could explore a monthly e-newsletter highlighting programs and events. o Salary and benefits could range from $50,000-$130,000 annually per position. New resources could reduce the need for external support from advertising/marketing firms. For example, the City recently hired CIG to design the "Little Lou" traffic safety campaign. The cost for the concept and artwork was approx. $6,000. o Through the 6-Year Staffing Plan, staff will consider how best to structure existing communications positions, as well as new resources, to maximize the City's impact and meet recommended best practices. • Mobile Application — This tool could relay information from the City's website, connect residents to Engage Louisville, raise awareness of projects, programs and events through push notifications and serve as a citizen portal for residents to submit work requests (i.e. pothole, graffiti). The cost for this technology ranges from $20,000-$65,000 depending on the complexity of the application. Additional resources would be needed to create and manage content for this tool. • Visit Louisville Site — Local business owners have asked the City to highlight businesses across Louisville (i.e. Downtown, McCaslin, South Boulder Road) and promote events like Small Business Saturday. A new website geared at retail/tourism (i.e. Convention and Visitors Bureau) could also include a calendar for community events that is open to all local businesses to submit for posting. An increase in local business sales could result in additional tax revenue for the City. Staff estimates the cost for this tool to be $20,000-$30,000. Additional resources would be needed to create and manage content for this tool. • Performance Measures Reporting Software — This tool could automate data collection and increase public transparency (i.e. Socrata, ClearPoint Strategy, OpenGov). Citizens can view how the City is meeting its program goals through online dashboards, report cards, etc. There are also budget modules available, which allow residents to get more in-depth financial information. Pricing for this tool ranges from $10,000-$80,000 per year. Additional resources would be needed to create and manage content for this tool. CITY COUNCIL COMMUNICATION 8