City Council Agenda and Packet 2018 09 17

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City Council Meeting Minutes August 28, 2018 Page 2 of 7 develop a final report for City Council to consider and inform future decisions about how to revitalize the study area. He reviewed Council's stated goals: • Understand the McCaslin area's potential for retail and commercial development and supportive uses that could foster new investment and development, • Review the rules and regulations upon properties in the area that may be limiting its full potential for redevelopment, • Understand and incorporate the property owner's, tenant's and public's input into development and redevelopment options for the area, • Evaluate various development scenarios, that focus on retail and commercial uses with possible residential development only as a secondary use, that meet market potential and provide exceptional fiscal benefits for the City by meeting or exceeding past tax revenue performance for the area, and • Provide recommendations for regulatory changes or other actions that could create more certainty for the development community that encourages redevelopment. Dan Guimond, EPS, outlined the steps to be taken for the study: • Step 1 is researching the regulatory framework and perform the market analysis for the area. • Step 2 is the community engagement component to engage stakeholders, community groups, residents, employees, and visitors. Danica Powell, Trestle Strategy Group, noted her company will focus on the complex community engagement part of the project. First step is to understand stakeholders and existing resources. Work on a stakeholder engagement plan with a goal to reach those not traditionally involved in this type of project. We try to explain complex information in ways people get; why we are where we are. The goal is to align public input with market reality — what does the community see as values and bringing it together with what is allowed or possible. Three steps in the outreach plan are: 1- Initial Outreach — data gathering and informing stakeholder 2- Engage around market information — share findings from the market study 3- Share Findings and Recommendations — share recommendations with community member stakeholders and get feedback on next steps Dan Guimond continued with step three. • Step 3 is developing scenarios and recommendations for implementation. The scenarios will be based on the market analysis and input. 33