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5. Positioning Statement (value we bring to our customers) <br />a. (what we are) A workout facility, a preschool, a senior center, a center for team sports, <br />aquatics facility, a place to connect and socialize <br />b. (how/different/benefits) amazing views, affordable, variety, programs for all ages, rentals, <br />lots of different options, Senior resources, healthy and active lifestyle, preschool <br />c. (for who) children, teens, adults, seniors (all ages) in the Louisville Community <br />d. (where) City of Louisville <br />e. (why) give people ability to access and engage in recreational opportunities, stay active and <br />socialize <br />The Louisville Recreation 'Senior Center is a truly integrated "community center" with a wide <br />variety of programs, services and amenities that provide endless opportunities for people of all <br />ages to enhance their quality of life whether they are looking for a place to exercise, socialize, <br />find resources, learn, grow, connect with their community or age in place. <br />Features <br />Benefits <br />New Youth Learning Area <br />MAC/Turf Gym <br />Do the outdoors, indoors <br />New Senior Center <br />New programs, classes and services <br />New program/fitness rooms <br />Can offer a larger variety classes at more times <br />New Fitness area with views <br />Suffer in a new way, sweat beautifully <br />New Leisure Pool <br />New Lesson Pool <br />New Family Changing Rooms <br />New Pool Party Rooms <br />Comfortable, convenient space for friends and <br />family to gather to celebrate <br />New Indoor Playground <br />Safe place for young children to play and burn off <br />some energy <br />Benefits of using the Recreation I Senior Center: <br />Be happier <br />Meet Friends <br />Reduce Stress <br />Lose weight <br />Live longer <br />Feel better <br />Be part of a team <br />Create memories <br />Learn Something <br />Stay Active <br />Build Self -Esteem <br />Decrease Loneliness <br />Connect with Resources <br />Increase Energy <br />Reduce Risk of Disease <br />Age Well <br />Sharpen Memory <br />Improve sleep <br />Get involved <br />Inspire Others <br />Family Time <br />Reach Goals <br />Get Stronger <br />Stay Healthy <br />