Recreation Advisory Board Agenda and Packet 2019 08 26

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LCityof Louisville Parks & Recreation Memorandum To: Recreation Advisory Board From: Ginger Cross, Marketing Date: 08/26/19 Subject: Marketing Update — Recreation & Senior Center Communication Improvements Purpose: The purpose of this agenda item is to get feedback from the RAB board on ideas to improve communication with our patrons on items such as upcoming events, class cancelations, facility closures and other Recreation & Senior Center News. Background: Since the completion of the Recreation & Senior Center we now have over 130 classes per week, over 35 instructors and have seen an increase in over 60k visitors in the first 6 months. One of the challenges we face with the increase in services we offer and use of the facility is the ability to proactive communicate to our patrons. The current methods we use to communicate to our patrons are: • Recreation & Senior Center Catalog (printed copies reach 10,000+) • email (14k subscribers with "21%-35% open rate) • Facebook (1700 followers) • Website (NOTE: The Recreation & Senior Center website is connected to the City of Louisville Website which is currently undergoing a redesign that will update our site as well) The challenges that we face are: • Real time notification of class cancellations/changes • Ability for patrons to see a dynamic class calendar (currently downloadable PDF created in xcel and updated monthly by Lindsey) • Making people aware of new events/classes/programs and encouraging attendance at these events • Informing people of closures due to weather or other unforeseen events • Website calendar does not integrate with RecTrac Ideas that we have for improving communication are: 1. Mobile App with text notifications 2. Dynamic Fitness Schedule on mobile friendly website 3. Daily Schedule posted on lobby TV We have done research on what other local recreation centers are doing and have asked advice through the CPRA forum as well. • Brighton Dynamic Fitness calendar on website + app (GroupExPro) • Erie Dynamic Fitness calendar on website (GroupExPro) • Commerce City Dynamic Fitness calendar on website (GroupExPro) • Longmont Nothing 9