Planning Commission Agenda and Packet 2013 06 13

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Planning Commission Alfalfas Village Square Redevelopment June 13, 2013 three frontages totals 505 feet, and therefore the building is entitled to 505 square feet of signs. The applicant proposes three "Alfalfas" wall signs, and one change panel type sign on the western elevation to announce daily specials and other similar announcements, for a total of four wall signs. The signs on the south and east elevations are each 148 square feet and include four foot tall letters. The sign on the west elevation above the entrance is 107 square feet and has three foot four inch (3' 4") tall letters. The change panel sign is 168 square feet. The following table provides an overview of the wall signs the CDDSG permits on Building A, and the wall signs that have been proposed. Building A" wall sign requirements and requested waivers (Waivers shown in bold Number of signs permitted Number of signs requested Size of signs permitted Size of signs requested Height of letter permitted Requested size of letters 3 4 505 SF (Total) 571 2 foot tall maximum 4 feet tall maximum Staff finds that the four foot tall letters are a reasonable request for a grocery store tenant, however staff does not support the inclusion of the fourth change panel sign on the west facade of the building and recommends Planning Commission require it be removed as a condition of approval (see suggested conditions of approval). The 571 square feet of signs requested is in excess of what is needed for adequate signage. Building B includes four wall signs on the north elevation and four on the south elevation. These signs are 28 square feet and meet the requirements on the CDDSG. Banners The PUD states that the excess square footage not used for wall signs may be used for banners on the building. The two banners shown on the elevations total 300 square feet; however, with the presence of the change panel sign, there is not any excess square footage to be attributed to banner signs (see table above). Staff recommends removing the change panel sign to create extra sign square footage for the banners. Monument signs There are three monument signs proposed on the site plan. One is located at the South Boulder Road entrance, one is located on the corner of South Boulder Road and Centennial Drive, and one is located at the Centennial Drive entrance. These monument signs meet the requirements of the CDDSG. Staff acknowledges there are outstanding issues with the proposed sign package, and will work with the applicant in advance of the Planning Commission meeting to resolve these issues. STAFF ANALYSIS: Variance Assessment Overview The design of the site is regulated by the Commercial Development Design Standards and Guidelines (CDDSG), and the Louisville Municipal Code (LMC). The CDDSG 10