Economic Vitality Committee Agenda and Packet 2021 05 27

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Economic Vitality Committee Meeting Minutes April 16, 2021 Page 3 of 4 Director Pierce continued and talked about the importance of updating Council and showing them what has been happening. In the plan matrix, she pointed out items #2-3 (Conduct a Business Satisfaction Survey every other year to monitor changes and new ideas in the business community) and #2-6 (Host annual Business Forum to gather all stakeholders, review City priorities, and gather feedback) and asked if there were any opinions or comments from the group as they require review of responsibility and their target start. Chair Dickinson mentioned that we've done some surveys due COVID-19 and suggested delaying the Business Satisfaction Survey to 2022. Mayor Tem Maloney and Councilmember Leh agreed. Director Pierce then discussed #2-6 and that a forum could be helpful to get input and feedback and is looking to see if EVC would like to be involved, and if so, how. Councilmember Leh agreed that it is important to get feedback and that EVC should definitely be involved, especially that BRaD was so involved before. Mayor Tem Maloney agreed that it is an important thing to do, but also that an in -person aspect is important to an event like this. He continued that doing it over Zoom could be hard, and so perhaps waiting until 2022 for this event as well would be a good idea. Chair Dickinson agreed that it is very important and that maybe doing an in -person event but later this year could be feasible. Director Pierce said that perhaps doing a topic generating discussion out to the community to help get feedback would be a good idea. Mayor Tem Maloney asked what would some potential ideas or topics. Director Pierce said it could be as specific as topics from the Strategic Plan or something broader. Councilmember Leh mentioned that this could be decided at a later date as we get more clarity about Level Clear as well as EVC itself. Director Pierce asked if the group had a preferred way to gather info and present to Council. Chair Dickinson mentioned that he liked the way the scorecard with the target dates was presented and that it is visual. Mayor Tem Maloney agreed that he liked the spreadsheet and the visual components. Councilmember Leh agreed. Director Pierce said that some changes could be made and said she would like to bring something to Council reporting on Q2 2021 VIII. Discussion- Strategic Plan Item #1-1: Develop Shortlist of Priority Businesses to Guide Recruitment Efforts: Director Pierce briefly talked existing recruitment efforts as well as importance of developing updated marketing materials, which is underway. She sought EVC feedback on businesses or business types that they feel should receive focus. Agenda Packet P. 4