Economic Vitality Committee Agenda and Packet 2021 10 22

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services. The SBDC will add any relevant lists provided by each city to our marketing databases to increase outreach. Management & Implementation Boulder SBDC's Team Lead and Executive Director will work directly with representatives in Louisville and Lafayette to get input on business' needs and preferences, to understand other resources in place (in order to avoid duplication of services/programs and nurture collaboration), to build relationships with key business leaders and owners and to get input in order to develop the most effective programs that fill gaps in each business community. Once that planning is in place, the SBDC will bring in our Marketing & Program Coordinator, who will handle all logistics, marketing coordination and program implementation. The Team Lead (supported by all members of the SBDC team) will provide periodic informal updates to our partners at each City. The Executive Director will provide a Final Report to the City team (typically 30 days after the end of the funding period) which includes information enumerated in paragraph #3 of this proposal — metrics on outputs (consulting and workshop performance and evaluations) and outcomes (economic impact reported by Louisville and Lafayette clients). Workshops and Programs To meet the funding objective named ($50,000 by each City), the SBDC first identified program components and their respective estimates, then calculated the balance to be allocated for workshops and other programs. That total will be $15,600. As suggested, Louisville and Lafayette would share the costs of programs planned and collaborate on location and outreach. Practical Workshops and Interactive Formats Boulder SBDC produces practical and actionable workshops, presented by high -caliber, experienced subject matter experts (SME). Rather than stipulate in advance the topics that will be the best fit for your communities, here are some options (topics and formats) for consideration. Marketing Peer Group Series' —this is a 3-part series, facilitated by a Marketing SME; each group will have up to 8 companies that share their challenges, gather insights (from the SME and other participants) and help each other to overcome hurdles to growth. The series may be run twice during the year. This format includes a one hour consulting session with the facilitator and each participating business. 2-hour Specialized Workshop Sessions — surprisingly, "back -to -basics" topics have resonated with small businesses over the last year. Topics such as Fundamentals of Financial Health, How to Structure Your Books and Marketing Essentials have captured good attendance numbers and received high evaluation ratings. Boulder SBDC has produced a slew of workshop topics over the past 15+ years that may be considered as we plan programs for the year. A sample use of the $15,600 remaining budget for workshops could include two Marketing Peer Group Series' and two workshops, topics to be determined. In addition to sharing expert knowledge in a group setting, another goal of these programs is to introduce business owners to the caliber and expertise of the presenters themselves, who are frequently (but not always) able to do a follow-on one-on-one consulting meeting. Agenda Packet P. 22