Economic Vitality Committee Agenda and Packet 2022 06 17

Home Browse Search

Cityof ECONOMIC VITALITY COMMITTEE Louisville COLORADO -SINCE 1878 SUBJECT: DISCUSSION/DIRECTION- STRATEGIC PLAN ACTION #2-3: BUSINESS SATISFACTION SURVEY REPORT DATE: JUNE 17, 2022 PRESENTED BY: MEGAN E. PIERCE, ECONOMIC VITALITY DIRECTOR SUMMARY: Surveying of Louisville businesses regarding their general satisfaction has been done most recently in 2017 and 2018. Strategic Plan Action #2-3 outlines that the City will undertake a satisfaction, or general temperature survey, of its businesses every other year. The Business Retention & Development (BRaD) Committee provided initial input on survey questions prior to the Committee's dissolution in 2021. In addition, staff sought input on questions and process from the Economic Vitality Committee (EVC). The 2022 Business Satisfaction Survey was administered beginning on May 2, 2022. The survey was closed on May 26, 2022. Below is a summary of the detailed analysis report, which appears as Attachment #1. DISCUSSION: A letter from the City Manager announcing the 2022 Business Satisfaction Survey was mailed to all licensed Louisville brick -and -mortar businesses at the end of April. 661 letters were distributed; 35 letters were returned as non -deliverable. Therefore there was a total respondent population of 626 businesses. Staff also utilized its a -blast platform to announce the survey and to distribute several reminders, since the survey was available to complete online. During the week of May 9, a postcard was sent to all business addresses that received the original letter —again including the survey link as well as a QR code to make response via phone more accessible. A total of 65 responses were received —resulting in a 10.3% response rate. This is fewer responses than the City received in 2018, but more than it received in 2017. Different approaches have been applied to administering these surveys over time. Based on the relatively low response rate in this survey, the City may wish to re- evaluate the process in future years and potentially employ an outside firm to conduct the survey. There are a number of reputable firms that can manage the administration and results analysis for a reasonable cost. In the survey results report that follows, the questions were organized into three areas: Business Satisfaction, Current Trends & Issues, and Demographics. Quantitative question summaries, including graphs, are presented in the first part of the report. The qualitative responses, either to "Other" questions or general comments, are provided by individual question, following the quantitative results. Since a number of changes have been made to the survey questions in this tool, comparisons are not provided to the Agenda Packet P. 7