Economic Vitality Committee Agenda and Packet 2022 06 17

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SUBJECT: BUSINESS SATISFACTION SURVEY RESULTS DATE: JUNE 17, 2022 PAGE 2 OF 5 2017 and 2018 survey outcomes. In future years, a number of these questions can be presented to provide trend analysis. Business Satisfaction Survey Question Responses Overall, 54.69% of respondents (35) said that the City of Louisville is not a friendly place to do business; only 31.25% of respondents (20) said they thought it was a friendly place to do business. Compared to three years ago, 43.75% of respondents (28), said the current environment was worse for doing business compared to 3 years ago. A total of 17 respondents indicated there had been no change in the environment in 3 years, but they were split as to whether the environment was "Poor" (17.19%) or "Good" (9.38%). The majority of respondents (36.51 %, 23) also indicated they were "Unlikely" to recommend the City of Louisville as a place to do business. However, 19.05% of respondents (12) said they were very likely to recommend the community as a place to do business. Respondents were then asked to indicate their agreement with several statements about doing business locally. The majority of businesses said they "Disagree" that Louisville provides "Ease for Getting Business Done" (29.69%) and "Cost of Doing Business" (34.92%). The majority also "Strongly Disagree" with the "Cost of Housing for Employees" (34.38%). Most respondents, however, "Agree" that "Retail Amenities are Sufficient (33.33%). Respondents indicated they use a wide variety of sources to get information about the City of Louisville. The most used sources include the City Community Update newsletter, local news outlets, and the Louisville Biz newsletter. Although in a slightly different order, these are the same top three sources that people prefer to use to get information. Respondents were asked to describe both the importance of and satisfaction with factors that cause a business to locate in Louisville. The most important factors to businesses included: "Proximity to customers" (53.85%), "Availability of utilities & infrastructure" (51.06%), "Physical appearance of area" (43.14%), "Attitude of city toward businesses" (43.14%), and "Safety & Security" (41.67%). Ideally, the most important factors are the ones with which respondents are most satisfied. Respondents indicated the most satisfaction with the following factors: "Access to highways" (62.50%), "Safety & security" (56.10%), "Proximity to home" (55.81 %), "Physical appearance of area" (54.76%), and "Availability of commercial property" (52.38%). The survey also asked respondents to evaluate their satisfaction with City services. The majority of respondents were "Satisfied" with "Quality of snow removal" (53.97%), "Flow of traffic & traffic management" (49.21 %), and "Quality of public safety services" (48.39%). Respondents said they were "Very Dissatisfied" with services such as "Value for taxes & fees" (25.40%) and "Management of City finances" (14.29%). The majority, 42.86% of respondents, said they were "Satisfied" with the "Overall quality of services", Agenda Packet P. 8