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PRELIMINARY RECOMMENDATIONS <br />Wall Signs, or Hanging Signs (Parallel to Street) <br />Size <br />Existing Regulation <br />Proposed Regulation <br />• Area - 2 SF of wall sign <br />copy area for every 1' of <br />linear frontage, plus 1 SF <br />of wall sign copy area for <br />every 1' of linear frontage <br />for secondary frontage on <br />corner lots, or lots facing <br />public parks and plazas. <br />• Height of sign — no <br />constraint <br />Placement <br />Existing Regulation <br />Proposed Regulation <br />• Retain existing <br />building location <br />standards <br />• Projection — 12" <br />• Height— roof line, <br />up to 20' (must be <br />below 2nd story <br />window sill) <br />Considerations <br />• Area - 7% of <br />the overall <br />facade <br />• Height of Sign — <br />2' <br />• Position to fit within <br />architectural features <br />• Should help reinforce <br />horizontal lines along the <br />street <br />• Do not extend beyond the <br />outer edges of the building <br />front <br />• If decorative moldings <br />define a "sign panel" place <br />the sign in this location <br />• <br />• <br />Wall sign copy area includes: the <br />combination of wall signs, hanging <br />signs and freestanding signs <br />(parallel to the street) marquee <br />signs, and awning signs. <br />Wall signs can be placed on <br />secondary frontage only when an <br />entrance is provided. <br />