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direct people to the closure and participating businesses, parking options, bike trails and <br />other Louisville amenities. <br />o Enhanced placemaking and wayfinding elements can help mitigate traffic/parking <br />concerns while drawing additional people into Downtown. <br />o There is a cost component to create and implement signage. <br />• Sponsorships <br />o Exploring the possibility of sponsorships for the closure and the activity programs. A <br />business could sponsor the game corner, arts activities, or even the closure itself. <br />Agenda Packet P. 14 <br />