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City Council <br />Meeting Minutes <br />October 5, 2010 <br />Page 4 of 13 <br />ORDINANCE No. 1580, SERIES 2010 — AN ORDINANCE AMENDING TITLES 15 <br />AND 17 OF THE LOUISVILLE MUNICIPAL CODE TO ADOPT THE DOWNTOWN <br />LOUISVILLE SIGN MANUAL TO REGULATE THE DESIGN, CONSTRUCTION AND <br />PLACEMENT OF ALL SIGNS IN DOWNTOWN LOUISVILLE — 2 nd Reading — Public <br />Hearing <br />Mayor Sisk requested a Staff presentation. <br />City Attorney Light read Ordinance No. 1580, Series 2010. <br />Mayor Sisk opened the public hearing and requested a Staff presentation. <br />City Planner McMillan explained over the past four months that the Planning Staff has <br />undertaken a revision of the Downtown Sign Code. Staff presented the proposed <br />preliminary modifications to the downtown sign code to the Planning Commission and <br />other Boards and Commissions. There was a sentiment to encourage more creativity, <br />provide more flexibility with the sign code, while continuing to promote and maintain the <br />unique downtown character. The desire was to encourage more lighting options (neon), <br />landmarking of signs and for iconic signs. Signs in alleys, and the process for a review <br />of the sign code citywide were also discussed but will be reviewed at a later time. <br />With respect to the discussion on murals, the guidelines permit murals on walls with a <br />minimum of 500 SF of un- interrupted space but cannot exceed 50% of the wall. The <br />City Attorney indicated murals can be addressed one of three ways in the manual. 1) <br />Not allow murals downtown; 2) Allow murals as a special review use or 3) Allow murals <br />with standards, which solely regulate size and placement. Staff recommended the third <br />option and proposed the following: Murals which do not contain any advertising content <br />or logos can be placed on walls with a minimum of five hundred (500) square feet of <br />uninterrupted space (no windows, architectural features, openings). Murals can't exceed <br />fifty (50) percent of a building facade. <br />With respect to sandwich board signs, it was noted if the ordinance is approved the sign <br />code would have an immediate effect on existing downtown businesses. Sandwich <br />boards would be allowed in front of businesses having six (6) square feet in size <br />(maximum). Each tenant would be allowed to have one. The key change is it would <br />have to been located adjacent to the business it is advertising. <br />There was a desire to develop a process to permit nonconforming signs in downtown <br />Louisville to remain in place after designation as "iconic" or "landmark" signs. Two <br />categories were created: 1) Landmark, through the Historic Preservation Commission <br />review and eligible for preservation incentives and 2) Iconic, through review, but not <br />eligible for preservation incentives. Staff recommended Council approve Ordinance <br />No. 1580, Series 2010 on second and final reading. <br />7 <br />